Content Syndication for SEO + A TikTok Local Takeover

Pro Snippet "Find high-profile publications in your niche and earn both press and SEO wins with help from Amanda Milligan. Meanwhile, the People Also Ask feature is currently at low tide in Google, but TikTok is riding a wave of younger consumers who use the app instead of traditional SERPs for local needs. Plus, your official MozCon 2022 recaps are here, and stay tuned for when video bundles become available for purchase." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   404 Vs 410 - The Technical SEO Experiment Don't miss this compelling study of the 49.6% difference between how 404 and 410 URLs are crawled by Google. Welcome, Happy Campers! The MozCon 2022 Day One Recap Recaps for all three days of MozCon are now available on the Moz Blog, filled with tips and takeaways for your team. How Stacker.com Earned 1M+ Organic Monthly Visits Through Content Syndication [Case Study] Content syndication is a natural for building brand awareness and engagement, but don't overlook its potential for improving a site's SEO performance. Commerce Media: The New Force Transforming Advertising McKinsey predicts that closing the loop between impressions and actual transactions will generate a $1.3 trillion domino effect on the industry. Google People Also Ask Feature Showing Up Half as Often in Google Search Three data providers confirm that PAA has fallen from appearing in about 60% of SERPs to roughly 30%. Twitter Analytics – Uncover the Best Twitter Marketing Insights Dive deeper into the data underpinning top tweets, conversations, and audience growth. 'Hi-tech', Underwhelming: Amazon's IRL Clothing Store Misses the Point of Shopping "Amazon Style feels a bit like what someone in the 1990s might have imagined 'hi-tech' shopping would look like in 2020," says Lois Beckett of The Guardian. What Is Localism and How Does it Relate to Local SEO? In celebration of Independent Business Month, Miriam Ellis demos how cities founded on localism put people and planet over profits. Google Exec Suggests Instagram and TikTok are Eating into Google's Core Products, Search and Maps If 40% of younger people are using TikTok to navigate their local world, it's time for local SEOs to invent new marketing strategies. Update on One-star Review Scams Google addresses an uptick in review extortion schemes by asking people to flag this content or request Help Center assistance.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.