Welcome to the jungle

Plus marketing to Gen Z, personalization conditions, why your emails go to spam, landing page rules...

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New subscriber, who dis?

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Welcome emails are like digital fist bumps, virtual hugs, or snuggling your fur baby for the first time. Thank your subscribers for joining the party (fur party?) as soon as they sign up so they're instantly immersed in your brand's messaging. Intro who you are, what your mission is, what type of content they can expect from your brand, and how often. Most importantly: be genuine. If you tend to quote song lyrics throughout your meetings and your website, then please, don't stop the music. Subscribers will call B.S. when you're anything but yourself. Be you and build that trust, starting with your welcome email.

Welcome to the club

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Articles we thought you'd enjoy because you are such a smarty pants and thirsty for mo' knowledge:

Marketing to Gen Z: A fresh approach to reach a new generation of consumers Gen Z is rewriting the rules of engagement when it comes to technology, shopping, media, brand loyalty, and more. How can marketers evolve to meet these expectations? This report from Campaign Monitor examines new data around Gen Z's motivations, behaviors, and preferences–and provides strategic ways for marketers to engage and drive them to action. [Sponsored]

Email personalization and data privacy: What marketers need to know More than ever, people seem to care an awful lot about protecting the privacy of their personal data. Does that mean the days of blindly checking the "Agree" box for terms and conditions are over?

Experts share: Why emails go to spam instead of the inbox Email marketing doesn't end once an email has been written, designed, developed, tested—or even sent. In fact, all that hard work is for nothing if an email never makes its way to the intended recipient.

You're doing landing page testing wrong: These are the 5 rules to do it right Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time.

You know that success demands hard work. But are you overdoing it? Freelancers know they need to hustle to succeed – just don't hustle too hard. Why? In the 2022 Mailchimp & Co Benchmark Report, freelancers who said they worked from 41-60 hours per week reported bringing in the most revenue. Before and after that point, respondents reported generating less. Read on to learn more. [Sponsored]

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