Plus the power of imagery in email, using AI to write copy, successful marketing insights, and building trust
| | | | Get the proof. Show the proof. | | | | | |
| Schitt's Creek (2015), © Debmar-Mercury
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Would you purchase that rustic bookshelf without scrolling through a few honest reviews? (And maybe some paid reviews seeped in there. Let's be real.) People tend to gravitate toward products, services, and brands that come highly recommended from friends or fam, or that talk up testimonials online, aka social proof.
You can tie in social proof to your own strategy by including customer testimonials in your email copy and design. Highlighting real words from raving fans can help build brand trust and relationships with your audience.
Need inspo to get started? Check out this email collection. | |
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