The proof is in the pudding

Plus the power of imagery in email, using AI to write copy, successful marketing insights, and building trust
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Really Good Emails
 
 
GIF of Schitt's Creek episode where they say they have
 
 
Schitt's Creek (2015), © Debmar-Mercury

 
 
Would you purchase that rustic bookshelf without scrolling through a few honest reviews? (And maybe some paid reviews seeped in there. Let's be real.) People tend to gravitate toward products, services, and brands that come highly recommended from friends or fam, or that talk up testimonials online, aka social proof.


You can tie in social proof to your own strategy by including customer testimonials in your email copy and design. Highlighting real words from raving fans can help build brand trust and relationships with your audience.


Need inspo to get started? Check out this email collection.

 
       5-star reviews       
 
 

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Iterable


 
Articles we thought you'd enjoy because you probably like to learn and stuff  
 
copyblogger  
How to build trust in relationships with content marketing
You're likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you're not hitting all three, you're likely not enjoying success with your content.
 
Sparkpost  
The power of imagery in email: An ultimate guide to email design
Images are a fundamental part of most email designs—but how can you use them in the most effective way? [Sponsored]
 
Uplers  
Using AI to write email copy? Pros and Cons
There is a lot to be gained from writing email copy using AI, but setting the whole arrangement to autopilot is rather infeasible in the current scheme of things.
 
MailjetbySinch  
Successful email marketing: 5 best-in-class insights
Mailjet is giving you five major clues about successful email marketing in this infographic on the habits of highly successful email marketers. [Sponsored]
 
AWeber  
Best fonts for emails: How to make them look great and easy to read
So you want to make your emails look great, but you're not a designer? No worries! Here's how to pick the right font.
 
 

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Mailchimp&Co


 
Email GIF of the moment  
 
GoodRX's GIF of people saying things like saving money or going places in pajamas.
 
       See it in the email       
 
 
RGE's Job Board  
 
SudShare  
Director of Retention Marketing
As our first Director of Retention Marketing, you will be a key member of the marketing team and have the opportunity to build an activation and retention marketing function from the ground up.
 
Close  
Outreach Marketing Manager (100% Remote)
We're seeking an experienced outreach marketing manager to build and scale our marketing outreach initiatives to build successful partnerships with other brands.
 
Inbloom  
Email & Retention Marketing Manager - Full Time
We're looking for an exceptional manager driven by ambitious targets and data, with an empathetic approach to customer experience and email/text marketing. You'll optimize our existing programs to build a best in class customer experience for INBLOOM, both strategically and operationally.
 
Interested in posting your own job, check out our options here, and for a short time we are offering some pretty special discounts. Email us if you're interested or just want to say hey.
 
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