How to build a green business

It pays to be green ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   New from McKinsey & Company How to build a green business Launching and scaling a new business is no easy feat. When you add the objective of solving some of the world’s greatest challenges, like decarbonization, the stakes are even higher. Check out these insights on green business building from our Learn to Leap series to find out how some companies are paving the way, and dive deeper into: Infarm CEO and cofounder Erez Galonska's vision to change the way people eat what it takes to succeed in the alternative-protein space and why these products are critical to climate health trends in impact investing and what to potentially look for in founders of purpose-driven start-ups one company’s approach to accelerating and scaling quantum computing and its bold vision to deploy it in the fight against climate change Read more Inventing and scaling the world's largest urban vertical farming network Launching a successful new business concept requires a strong purpose, a focus on research, an innovative business model, and a willingness to adapt to the market. 4 key insights   Make room for alternative proteins: What it takes to build a new sector Alternative proteins have the potential to dramatically slow climate change. This interview with three leaders in the field reveals the strategies and insights needed to unlock that potential. Get perspective   Companies that care: Lessons from a unicorn founder and his purpose-driven investor Doing good may also be a good investment—and potentially transformative for the world. Two leaders on the front lines discuss the current landscape and what's next. Invest in purpose   How quantum computing can help tackle global warming Quantum computing has the potential to drive the major breakthroughs needed to help solve the climate crisis. A pioneer in the field discusses how his company is seeking to harness this technology for large-scale climate-change mitigation. Be bold To see more essential reading on topics that matter, visit McKinsey Themes. — Curated by Eleni Kostopoulos, a digital publishing manager based in New York Follow our thinking McKinsey Insights - Get our latest thinking on your iPhone, iPad, or Android Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to our Sustainability alert list. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007