How European consumers are dealing with economic uncertainty

See the trends ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS Rising prices and the war in Ukraine are top of mind for Europeans who are slowly emerging from the pandemic. Consumer pessimism is at an all-time high, and people are changing the way they spend amid economic uncertainties. Nine charts from McKinsey’s latest European Consumer Pulse Survey dig deeper into the changing habits and new behaviors of consumers in France, Germany, Italy, Spain, and the United Kingdom. Dive into the data to see how Europeans are navigating change. — Joyce Yoo, digital editor, New York How inflation and the conflict in Ukraine are impacting European consumers The latest Consumer Pulse survey shows that, across Europe, people have changed their habits and adopted new behaviors in response to new stressors. See the trends Quote of the Day “In transformation, every organization looks like a start-up. … The conditions in large enterprise look very much like the conditions have always looked in a young company trying to create a segment or a category or launch a new product.” —Deidre Paknad, co-founder and CEO of Workboard, in a recent episode of the McKinsey on Start-ups podcast Chart of the Day See today’s chart Also New For many Americans, economic opportunity seems increasingly out of reach Low unemployment doesn’t seem to dispel the gloom about inflation, the McKinsey American Opportunity Survey shows. Understand national sentiment Leading from the heart: How Freshworks’ CEO built a global tech unicorn Girish Mathrubootham, CEO of the India-born, US-headquartered software-as-a-service start-up believes that this is the decade for India as a product nation. Keep up The McKinsey Crossword: Degree Holders | No. 77 39-Down: Skill whose development is critical to long-term career success Play now Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007