Five questions for airline executives to boost corporate travel

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS When it comes to flying, business trips have always been crucial to the airline industry. Before the pandemic, corporate trips made up about 12 percent of air traffic but accounted for about half of the airline sector’s profitability in the US. While carriers may be eager to slash prices and offer steep discounts, there are other data-driven ways to speed up recovery. How can airlines get back on track and make business travel a rewarding experience for all? Check out a new article for suggestions and the five pitfalls to avoid. — Katherine Tam, digital editor, New York Trying to boost corporate travel sales? Five questions for airline executives As airlines try to hasten the recovery of the highly profitable business travel segment, they should steer clear of five common sales pitfalls. Fly high Quote of the Day “I have never been more confident that technology will help solve the climate crisis. I have witnessed, for example, food scientists in our portfolio companies reduce the cost of growing a burger in a lab from $325,000 to $11 in less than a decade.” —Tommy Stadlen, cofounder of Giant Ventures, on emerging technology trends that will produce the greatest benefit to society in “Companies that care: Lessons from a unicorn founder and his purpose-driven investor” Chart of the Day See today’s chart Also New How to stay cool as competition heats up in ice cream and yogurt Ice cream and yogurt industry leaders are rethinking innovation and consumer segmentation to keep pace in marketplaces changing faster than ever before. Stay sweet The Committed Innovator: A conversation with Temasek’s Pradyumna Agrawal The Singaporean state investment company’s managing director for blockchain talks about business building in a world still mystified by the underlying technology of blockchain. Build the blockchain Decarbonizing the world’s industries: A net-zero guide for nine key sectors The sectors that produce the majority of global greenhouse-gas emissions face a steep challenge to decarbonize, but our research shows that solutions are within reach. In many cases, a transformation is well underway. This collection draws together articles and reports that lay out a pathway to net zero for nine emissions-intensive industries. Understand the options Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007