Plus adding humor to your brand, creating great content for search, & the guide to owned growth
| | | |  | | | | Let's talk subscriber profiles | | |  | | | |
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With brands recently sending a flurry of "Want to opt out of ... emails?" messages, it raises the question, 1) Are these opt-out emails necessary? and 2) Do brands need to send an email for...every holiday? (In our defense, April Fools' Day was necessary and on-brand for RGE...)
Recognizing that certain holidays can be painful for subscribers shows awareness. But sending an email with that holiday name in the subject line, and the email body, and the CTA...might hurt more than it helps the audience.
As an alternative, brands can request subscriber preferences immediately upon email signup. Or send an email to subscribers - unrelated to holidays - with a link to update their profile.
Plus, think about what holidays align best with your brand, product, and/or services. Consider which holidays are just kinda...there, that you can skip from the content calendar. Be intentional with the messages you're sending to your audience as you grow and nurture these relationships.
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 | | | Lighten up! with Lianna Patch | | Why do we see so many funny emails and brands trying to be funny? And why do we feel this pull to do it? And the fear of doing it wrong? Most people can learn to be at least a little bit funny or fake it on paper or an email. | | | |
 | | | How to create great content for search | | With brand-new content, you have an uphill battle. Many of the pages that are currently ranking have likely been in those positions for years. If you want to beat these sites, you really have to put in the work needed and go that extra mile to create great content. | | | |
 | | | SVG Shapes | | 80+ simple SVG shapes for your next project. | | | |
 | | | The future of the web is marketing copy generated by algorithms | | Online marketing is becoming increasingly reliant on algorithms to create effective copywriting. Will marketing be dominated by machines, or will human creativity always be necessary? WIRED counted 14 companies offering tools that can generate content. | | | |
| Email GIF of the moment | |  | | |
Upcoming Events | |  | | |
 | | April 28-29 | | Email for Commerce | | Join us in Chicago as we share the everlasting strategies that build better lifetime engagement and purposeful communication. | | | | | |
 | | May 27-28 | | Email for Leaders | | Unspam London puts the emphasis on strategy, execution, running teams, collaboration and more. | | | | | |
| "We got our biggest customer from RGE." | Bethany Stachenfeld, CEO of SendSpark, told us their biggest customer came from Really Good Emails. And it wasn't just that - she showed us that RGE had sent SendSpark thousands of people that generated in hundreds of leads and paid accounts.
Other CEOs have weighed in too. Take Product Hunt's Ryan Hoover who said "Really Good Emails has been doing it from day one" and Litmus' who said "RGE has managed to become this little darling in the email marketing community."
If you want to advertise on RGE, our newsletter, or get involved in our events, it's as easy as sending an email to company@reallygoodemails.com. | |
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