The metaverse is transforming the way we work. What should leaders do to prepare?

Master the metaverse ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ .

Meet me in the metaverse In the news • Dress (your avatar) for success. Our work lives will change dramatically in the new virtual world known as the metaverse. To participate in a virtual job interview, for instance, you’ll need to have appropriate attire for your avatar. The metaverse could intensify competition for jobs and increase turnover: since employees in the digital realm can work from any location, both job hunters and recruiters will have more options. As companies establish a presence in the metaverse, they’ll also create new jobs. [WSJ] • Ahoy there, workmate. Why not work from a pirate ship or a space station? In the metaverse, you can. Three-dimensional, virtual worlds are set to transform the way we work, bringing new interactive, collaborative experiences that remote workers crave. For instance, in the virtual workplace, colleagues’ avatars can walk into conference rooms in real time, kick back in a lounge, and bump into each other and say hello. If they want to take a break, workers can do so in digital spaces set aside for well-being (like a virtual forest or aquarium). [HBR] “If you wait a year and a half or two years to do something, to have a clear metaverse strategy, and to start testing assumptions, it might be a little bit too late.” On McKinsey.com • Massive opportunities. The metaverse is where our physical and digital lives meet, and it’s already changing how companies do business, says Cathy Hackl in an episode of McKinsey’s new podcast, At the Edge. “There are massive opportunities to take new commerce models and do them at scale,” says Hackl, a futurist, metaverse expert, and author. For example, in a virtual-to-physical transaction, you could buy something in a virtual-reality environment that then shows up as a physical item delivered to your house. • Metaverse moments. “We’re seeing a lot of glimpses of the metaverse, or what I call metaverse moments,” Hackl says. Companies have the chance to “reimagine” themselves in the metaverse right now: “What is the extension of who you are?” They’ll also need to come up with new metrics—beyond likes, shares, and subscribers—to determine what success looks like for virtual experiences and communities. To learn three things leaders can do today to understand the potential opportunities in the metaverse, listen to the full podcast. — Edited by Belinda Yu    Enter the metaverse Was this forwarded to you? Sign up here. Or send us feedback — we’d love to hear from you. Follow our thinking This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the On Point newsletter. Manage subscriptions | Unsubscribe Copyright © 2022 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007