☕️ Poison pill

Twitter makes its move against Musk...
April 16, 2022 View Online | Sign Up | Shop

Morning Brew

Good morning. Our California correspondent Jamie says there are two types of people this weekend (at least in LA): You're either a) at Coachella and constantly posting to Instagram or b) not at Coachella and have deleted Instagram…nullifying the first type's entire reason for posting.

Guess which one we are?

Jamie Wilde, Neal Freyman, Matty Merritt

MARKETS

Nasdaq

13,351.08

S&P

4,392.59

Dow

34,451.23

10-Year

2.830%

Bitcoin

$40,402.21

Oil

$106.74

*Stock data as of market close, cryptocurrency data as of 12:00am ET. Here's what these numbers mean.

  • Markets: With the stock market closed yesterday for Good Friday, now's a good time to take the temperature of investors. Seems like they're running cold. According to a Bank of America survey, 71% of investors expect a weaker economy over the next 12 months—the highest share on record. Plus, 64% think the S&P will drop 10% before it tops 5,000 points (it's at 4,392.59 currently).
  • Government: President Biden and First Lady Jill Biden made $610,702 in 2021, according to their tax returns released yesterday. VP Kamala Harris and Second Gentleman Doug Emhoff earned $1.65 million.

SOCIAL MEDIA

Twitter gives Musk the equivalent of the bird

A blue pill in a bird nest Dianna "Mick" McDougall

Twitter enacted a "poison pill" plan yesterday to thwart Elon Musk's hostile takeover bid. The goal of the "shareholder rights plan," as it's formally called, is to make it Gatsby-level extravagant for Musk to purchase Twitter. One securities expert told the NYT that "it would be financially ruinous, even for him."

What is a poison pill?

Named after the pills that spies would take when they were captured, the strategy works like so: A company intentionally dilutes its share value by offering its shareholders (except the acquiring hopeful) the opportunity to buy more at a discounted rate. The point? Make the company a less attractive, or downright financially infeasible, acquisition target.

Netflix and Papa John's have successfully used the tactic in the past to prevent investor Carl Icahn and Papa John's founder John Schnatter, respectively, from assuming control. The specifics of poison pill plans vary, but Twitter's would play out like this:

  • When any one shareholder owns more than 15% of Twitter, all the other shareholders will get the chance to buy shares at a discounted rate.
  • As stockholders splurge on shares like they're half-off Reformation dresses, the shares get diluted, so the 15% shareholder has to buy more to maintain their stake—let alone exceed it.

Musk currently owns a 9.2% stake of Twitter, and has proposed to buy the rest at $54.20 per share. But if and when Musk hits that 15% stake outlined in Twitter's plan, his total bid will go through the roof.

That doesn't mean no one can buy Twitter

They just can't reasonably buy it in a hostile manner by snatching up shares on the open market. Instead, any acquisition has to be approved by Twitter's board…a provision Musk has vocally opposed.

  • Yesterday, he asked his Twitter followers whether his buyout offer should be decided by "shareholders, not the board." 83.5% said yes.

Bottom line: Twitter's poison pill plan is a strong defense against Musk's takeover, but expect him to fight back (and tweet about it) in the coming days and weeks. Excited for the next season of Keeping up with Elon Musk!

Optional homework: Here's some further reading on the takeover's payment logistics, billionaire-manufactured pseudo-events, the possibility of Musk succeeding, and former Reddit CEO Yishan Wong's take.—JW

        

FROM THE CREW

Hit the business books

Hit the business books

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So don't miss out on a business education program that alumni say left them feeling "invigorated," "energized," "inspired," "rejuvenated," and even "smarter." Learn more about MB/A today.

WORLD

Tour de headlines

Line of trucks Herika Martinez/AFP via Getty Images

Texas stops all of its Mexican truck inspections. After a week of crippling traffic jams and protests at US–Mexico border crossings, GOP Gov. Greg Abbott is halting his controversial inspection policy after signing deals with four Mexican border states to ramp up scrutiny on the Mexican side of the crossings. At one point during the emergency, semitruck shipments to the US from Mexican factories plunged 80%.

Ukraine update: A US official said that Ukraine sank the Russian flagship, Moskva, which runs counter to the Kremlin's claims that the damage was caused by an ammunition explosion. And, as the conflict shifts to the east and the south, some displaced Ukrainians are coming back home. 30,000 people/day are crossing the border back into Ukraine, an official said on Tuesday. 870,000+ have returned overall.

Expensive gas is coming for a new victim: Slim Jims. Sales of packaged snack foods, such as beef jerky, at gas stations are taking a hit as people opt out of road trips due to the rising cost of gas, Goldman Sachs managing director Bonnie Herzog said this week. On Wednesday, the national gas price average was $4.10 per gallon.

        

SOCIAL MEDIA

LinkedIn cringe sells

LinkedIn building Smith Collection/Getty Images

Can you
Write
About your worst boss
And relate it
To getting a Microsoft internship
In vertical fashion?

You may want to quit your day job. Some ghostwriters on LinkedIn are making $500–$700 an hour writing posts for high-powered execs and LinkedInfluencers, according to Insider. That's about the going rate for a high-powered attorney.

What's going on: CEOs don't have a lot of time, so if they're like Anthony J James, boss of Trinity Consulting, and want to keep their roughly 4 million LinkedIn followers entertained and engaged, they'll pay top dollar for well-written content.

  • James pays $800 per 800–1,200 word article, according to Insider.
  • Tech PR firm Crackle says it charges $5,000 for monthly LinkedIn ghostwriting.

Big picture: The LinkedIn ghostwriter industry didn't just pop up like a recruiter in your DMs. The platform has spent the last couple years trying to rebrand itself as a content hub. Last September, LinkedIn launched a $25 million creator fund to attract talent to the site. And in November, it released a bunch of creator tools, such as LinkedIn Live as well as newsletter functionality.—MM

        

SPORTS

Are you ready for some football?

A minion kicking another minion Illumination via Giphy

Spring needs football like CNN needs a streaming service, but here we are again with another league giving it a go: The United States Football League (USFL) kicks off tonight with a game broadcast on both Fox and NBC—the first time a scheduled sports event will air on those rival networks since Super Bowl I in 1967, per Axios.

Fast facts: The USFL is owned by Fox Sports, has eight teams, and will play its entire 10-game season in Birmingham, AL (which, if anyone visits…head to American Seafood and Oysters).

Trying to create a sustainable professional football organization outside of the NFL has stymied dreamers for decades, but the USFL is hoping to buck the trend through a few gameplay innovations, including:

  • Teams can go for a three-point conversion following a TD.
  • Overtime will be a shootout-style series of plays from the two yard-line.
  • First downs will be measured by a chip implanted in the football, not human officials.

Looking ahead…next spring the USFL will butt heads against the revived XFL, which was bought by a Dwayne Johnson-led consortium in 2020.—NF

        

TOGETHER WITH BETTERMENT

Betterment

It takes minutes to open an IRA, but the impact can last a lifetime. Betterment makes saving for retirement easy by helping you invest in an IRA to grow your savings (and maybe retire a little early). What's more, you still have until April 18 to max out contributions to an IRA for 2021. Start saving better today.

GRAB BAG

Key performance indicators

Bugs Bunny playing piano Warner Bros. via Giphy

Stat: We're loyal to our Casio keyboard, but 97% of concert pianists used Steinway pianos when performing around the world during the 2018–2019 concert season, according to the company, which filed to go public this week after nine years in the private markets. Fun fact: When it first went public in 1996, Steinway did so under the ticker LVB, short for Ludwig van Beethoven. Now, it's going with STWY.

Quote: "It's easy on the wallet and annoys Putin."

German Vice-Chancellor Robert Habeck urged people to cut back on driving and energy use over the Easter weekend as a means of putting economic pressure on Russian President Vladimir Putin. Germany has taken a lot of heat from Ukrainian officials for continuing to buy Russian energy.

Read: Jordan Belfort, the inspiration for The Wolf of Wall Street, is marketing himself as a cryptocurrency guru. (The New York Times)

        

CARTOON

Saturday sketch

Saturday sketch

        

WHAT ELSE IS BREWING

  • The US said that hackers associated with North Korea were behind the theft of $615 million worth of crypto from Axie Infinity.
  • Some interns on Wall Street are making ~$16,000/month, per Bloomberg.
  • AMC will let customers pay for tickets and concessions using dogecoin and shiba inu coin.
  • It's not all bad: The $518,000 sale of Tom Brady's final TD football (that's not final anymore) was voided.

BREW'S BETS

Giveaway alert: Click here for your chance to win $500 and have a great weekend, on us.

Anyone here from Utah? What is up with your sodie culture?

Weekend conversation starters:

GAMES

Brew crossword

Brew Crossword promo image

Start the holiday weekend in style by solving this week's crossword. Here's a clue for a little taste: "The Parent Trap setting" (four letters).

✳︎ A Note From Betterment

Investing involves risk. Performance not guaranteed. 

         

Written by Neal Freyman, Matty Merritt, and Jamie Wilde

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