Navigating the metaverse

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Your guide to the metaverse
What exactly is the metaverse? What does it look like today? What will it look like ten years from now? All this and more is answered in a series of episodes from the McKinsey’s Technology Council’s new podcast, At the Edge. Listen to all three conversations with accomplished metaverse experts as they explain and explore the good, the bad, and the ugly of this ever-evolving cutting-edge technology—and what it means for your business.
Read more
What is the metaverse--and what does it mean for business?
What is the metaverse—and what does it mean for business?
No official definition yet exists for the metaverse, but companies can't afford to wait until one does or the metaverse fully evolves to start experimenting and investing in it.
Understand opportunities  >
The promise and peril of the metaverse
The promise and peril of the metaverse
The metaverse has the potential to radically transform the digital—and global—economy, but many questions remain.
Ensure positive outcomes  >
Innovative and practical applications of the metaverse
Innovative and practical applications of the metaverse
There are already a number of use cases in the metaverse in the industrial, consumer goods, and retail sectors, among others, but the future offers even greater promise.
Make no-regret moves  >
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Bifen Xu, a digital project manager based in New York
McKinsey & Company
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