Video killed the radio star

Plus the age of everything culture, examples of growth hacks, and electrifying your Easter email marketing
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Really Good Emails
 
 
FFReboot
 
 
Marketing's all about planning, which is why you should be thinking about your end-of-year emails now (or yesterday, when email troubles seemed so far away). What clever, dynamic content can you add to your emails? If you're not collecting the right data, how can you change that, and what's your fallback? (We're talking trust falls here.)


In this episode of Feedback Friday, we chatted with Najmah Salam (Head of Marketing at Filtered, ukulele player, and email swag shop owner) about the last 3 years of YouTube's year-end emails. 


Najmah shares her favorite design elements, how YouTube holds a special place in her heart, and how that one meeting could have been an email.

P.S. If you like showing off your email pride, Najmah designed some sweet email swag in her online shop.
Get 10% off your order with code REALLYGOOD.

 
       Tune in to the convo       
 
 

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Articles we thought you'd enjoy because you probably like to learn and stuff  
 
Wired  
The age of everything culture is here
The popularization of slugging on the internet represents an ongoing, and unmistakably American, battle over ownership. In this new world, everything essentially becomes A Thing. What gets crowned as cool is often determined by how well a trend appeals to a specific platform.
 
Dyspatch  
Webinar: How to scale your email marketing strategy for maximum ROI
Email marketing at scale: How can you deliver finely tuned experiences, while also maintaining growth and email quality? Register for this webinar to discover the techniques, tips, and tricks industry experts use to effectively scale their email marketing. Do more with less, and get the most R for their I.
 
Unisnder  
Best examples of email footers and tips on crafting your own
The email footer is the last place where users go to manage subscription preferences and learn more about your company. It can be a gamechanger as it's the last chance to grab subscribers' attention.
 
Vision6  
Examples of growth hacks to sky rocket sales
Email is the ultimate growth hacking tool for startups. It's easy to create powerful campaigns that can deliver personal experiences. Here are a couple of examples of how you can transform your transactional emails into growth hacking machines.
 
Uplers  
10 Egg-ceptional ideas to electrify your Easter email marketing strategy
In 2021, National Retail Federation and Prosper Insights & Analytics reported that consumers plan to spend an average of $179.70 during Easter. However, considering the recent change of events, you must be empathetic in your approach and design a sensitive email by putting your customers first and doing away with tone-deaf emails.
 
 
Email GIF of the moment  
 
GIF
 
       See it in the email       
 
 
RGE's Job Board  
 
SwagUp  
Digital Marketing Manager
We are seeking a Swagstronaut with extensive experience in designing and executing digital marketing programs that address each stage of the buyer's journey. The person in this role must be data-driven and will be responsible for creating customer-centric experiences that drive qualified leads and attributed pipeline.
 
Filebase  
Senior Digital Strategist
We're looking for someone who can own inbound lead generation and help grow awareness and organic results on our website. This person should be a roll-up-his-or-her-sleeves kind of person, who thinks creatively and systematically about marketing, and takes pride in delivering measurable results.
 
Vanhack  
Growth Lead
As a Growth Lead, you'll lead a team of full-cycle B2B Growth Managers in a given geographical territory. This Growth Rock Star will have a good mix of skills that include an ability to lead by example, problem solves, support and coach players to deepen client relationships.
 
Interested in posting your own job, check out our options here, and for a short time we are offering some pretty special discounts. Email us if you're interested. 
 
 

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Good brands have customers. Great brands have fans. On April 6, acclaimed podcaster Guy Raz, best known for "How I Built This'', will share how brands can exceed consumer expectations for a truly great experience. Register for Activate Virtual now.
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