How to create a social media content strategy (2022 edition) ✨

The 5 simple steps to creating a social media strategy for your small business

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Happy Monday 👋   The key to being successful on social media is defining your strategy. Without a strategy, you might be posting on social media just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it'll be hard to achieve results on social media.   In our latest article, we share our 5-step guide to creating your social media content strategy for your small business. Learn more ⚡️ What's New at Buffer     🗓 Why You Need a Social Media Calendar Why is having a social media calendar important? We've put together our thoughts and asked some experts to share theirs on the benefits of social media content calendars. Read more     💬 Ask Buffer: Should I Reply to Every Social Media Comment? Expert tips for how small businesses can handle replying to social media comments. Should you reply to every comment? How quickly should you reply? What about the negative comments? Learn more     🤓 How to Create a Social Media Content Strategy for Your Small Business (2022 Edition) Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business. Learn more     💙 How We're Helping Our Remote Team Feel More Connected In 2022, we're diving back into more intentional team-building both asynchronously, synchronously, plus we're planning the occasional in-person meetup where available. Here's how we're approaching all of these events and all of our current initiatives. Learn more     📣 How Social Media Advocacy Can Grow Your Small Business You don't need to be a pop star to have fans and advocates. With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media. Learn more Enjoyed reading this week's newsletter?    Please forward to a pal or give us a shout out on Twitter by sharing the article you enjoyed reading the most. We'd appreciate it so much!   Have a great week and see you next Monday!     Warmly,    Sophie Gil & the Buffer team P.S. Want to see a preview of one our pages before we publish it? Check this out! Unsubscribe | Update my mail settings    Sent by the team at Buffer 2443 Fillmore St #380-7163 San Francisco, CA 94115 USA