GA4 Strategy + New Website SEO

Pro Snippet "You may not welcome the required switch to GA4, but you can definitely manage it with an organized strategy. Meanwhile, take the time this week to read an editorial by a tech writer who is not an SEO, but whose description of the Google search experience will stick with you in marketing to the general public. Everyone benefits from listening to a diversity of voices." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Prepare for the Future with Google Analytics 4 Google tells the industry to make the switch to GA4 or lose YOY data and few SEOs are greeting the news with applause. GA4: Migration Plan - The Helicopter Method SEOs sticking with Google Analytics may not be happy with the GA4 news, but having a five-phase plan like this will lighten the hassle. Should You Make the Move? An SEO's Journey from Agency to In-House Speaking of making switches, create your own list of pros and cons before changing your work environment with help from a professional who just transitioned. How to Prep Your SEO Strategy for a New Website Start from scratch SEO right with this splendid 10-point checklist infographic. What Google Search Isn't Showing You A valuable non-SEO perspective on the imperfect state of search that will help you see as the public does. Billions of Misdirected Ads: No One Knew There's an alarming lack of accountability in programmatic advertising and buyers know it, but how much do they care? The Elephant in the Room: The Myth of Exponential Hypergrowth If you love pieces that challenge assumptions, this angle on how success stories are told will fascinate you. A Little Irish Wisdom for Your Local SEO Miriam Ellis looks at Ireland's inspiring local economics and progressive first century. Could part of their success (and yours) be based on a wealth of old sayings? What is Visual Search? A Primer for Local Businesses Claire Carlile offers a simple, info-packed intro to visual search and why learning about this will matter to many local businesses. Google Increasingly Showing Product Images in Local Packs Also on the imagery scene, Mike Blumenthal's walkthrough of Google's local productization is a must-read for every SEO.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.