When I fold, you see the best in me

Plus your guide to self-serve onboarding, dark mode logo problems, & the meta trending trends

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Let's get SaaSy

Tools like Asana, Figma, Slack, RGE (at least we hope), and more are a bright spot in the SaaS marketing space. While these products are nearly invisible, the impact on subscribers and customers is clear thanks to social proof and referrals. There are tons of opportunities to educate your audience, announce new features, and bring software to life in your emails. Keep the designs clean, add original images, and give elements (like text, images, and buttons) the space they need to shine. Check out this collection of SaaS emails to get the gears turning.

Talk SaaSy to me

Articles we thought you'd enjoy because you probably like to learn and stuff

AMP email - The complete guide for marketers AMP for Email is a revolutionizing tool for any brand. It gives emails a dynamic and interactive web page-like experience using AMP components like carousels and accordions. It also makes it possible to update emails from external services, ensuring that the email content is always up to date – no matter when your recipient opens it. [Sponsored]

Your guide to self-serve onboarding The first-day experience is the most critical part of the user journey. 40-60%+ of new users never return to the product on a second day. Here are the top 7 onboarding mistakes you could be making for self-serve SaaS.

Dark mode logo problems: Six ideas to improve email design Logos are a big part of how a brand visually represents itself. Dark mode inverts the colors of your emails, so the black text becomes white and white backgrounds become black. Email on Acid's email previews make it easy to ensure your emails look great on all devices and clients.

The meta trending trends: 2022 The fifth annual Meta Trend Report synthesizes 500+ trends from 40+ reports. While Meta provides confidence, it doesn't speak to the more valuable and disruptive, quiet forces at play. It's the weak signals and under-discussed which continue to spur true threats and opportunities.

'Unapologetically loud and fun': Ghia's Mélanie Masarin on the sober curious movement Ghia, the non-alcoholic drink, launched in 2020. Sales have nearly tripled year-over-year. The focus is now to get more people aware of the drink. Some of that may include a foray into more physical retail stores and restaurants. What's more, she's confident that there will be continued interest in non-alcoholic spirits.

Email GIF of the moment

See it in the email

Start fresh with these 2022 email design trends The flat design remains the overarching norm for email marketing today. We wanted to explore some newer email design trends that have started to surface to keep your customers engaged. As we look at what 2022 has in store, keep in mind that these aren't necessarily new trends, but trends we may have seen creep up in the past few years that we think will take off in the coming years.        Learn more        Brought to you by our friends at

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