Plus the ultimate guide to email deliverability, killer welcome emails, and inclusive design
| | | |  | | | | Happy Lunar New Year | | |  | | | |
| | | Tiger King (2020), © Netflix | | | |
| This week, we said goodbye to the ox and hello to the stripes. The Chinese lunar calendar names the years based on animal zodiac signs, each representing certain characterstics. Depending on what year you were born, it's believed that you take on these traits.
Year of the Tiger babies are thought to be natural leaders. They love a challenge, are known to be rebellious, and although they might possess a hidden aggressive side they can also be incredibly loving and funny.
Check out this collection of tigers and tiger-like friends (or submit an email because there really is a shortage of tiger emails on the site).
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | It's time to embrace slow productivity | | In December, the Congressional Progressive Caucus endorsed the Thirty-Two-Hour Workweek Act. The bill would reduce the federally recognized standard workweek from forty hours to thirty-two. The direct beneficiaries would be hourly wage workers, but knowledge workers would also be affected by the cultural shift that Takano's bill would initiate. | | | |
 | | | Email design trends that will boost your efforts in 2022 | | Webinar: Email continues to be one of the most effective marketing channels. With more competition in the inbox, subscribers are spending less time reading emails. Learn how to create more impactful and engaging emails in our team discusses predictions for success in 2022. | | | |
 | | | 15 killer welcome email examples to win new subscribers | | Welcome emails are the first email communication you send to your new contacts. They play a crucial role in establishing a long-lasting relationship with them. Welcome emails are a great way to show your subscribers that you care about them. | | | |
 | | | Inclusive design | | Inclusive product experiences are driven by a deep understanding of user backgrounds and abilities. Digital interfaces that prioritize inclusive design can positively impact the user experience by fostering a sense of belonging. Inclusive design may address accessibility, age, culture, economic situation, gender, geographic location, language, and race. | | | |
| Email GIF of the moment | |  | | |
| Marketing KPIs to focus on in 2022 | | You know semantic satiation—the phenomenon that occurs when you say a word too much and it starts to sound weird and loses all meaning? That's where we're at with the term "KPIs." To help clarify and solidify the definition of key performance indicators, this article will explore which marketing KPIs to focus on in 2022. But first, let's make sure we know the difference between overall and channel-specific KPIs. | | | | | | Brought to you by our friends at |  | |
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