It’s just the 2…22…22 of us

Plus your 2022 email strategy, 9 abandoned cart emails, & the 9 most important email marketing KPIs

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Happy Twosday

2/22/22: A once-in-a-lifetime date How will you celebrate? Fix up a meal for two (even if that's you and you) Slip on a pair of socks Matching or not, you'll knock ours off Play Mario Kart: Double Dash Blue shell? Keep going — try not to crash Call up your email twin compete for a draw instead of a win Throw on some shades Double glasses of Kool-Aid Fuel up with peanut butter and jelly Turn up with "Girlfriend" featuring Nelly Check out this collection of emails  For all that 2/22 entails

Get two it

Articles we thought you'd enjoy because you are such a smarty pants and thirsty for mo' knowledge:

How Ann Handley grew her newsletter, 'Total Annarchy,' from 0 – 42,000 Subscribers Ann Handley thinks differently about newsletter strategy than most. Her fresh approach to content has built her career as well as impressive subscriber growth. Find out from the legend herself how she makes the magic happen. [Sponsored]

11 Email marketing experts tell us what they learned in 2021 and how it's shaping their 2022 email strategy Email marketing is a vital tool that organizations can use in tandem with other channels to skyrocket their success. By aligning all channels, businesses can maintain consistency and give a seamless experience. A social media post can become a quick newsletter, and a webinar can turn into a whole campaign.

What is B2B marketing - Meaning Email Marketing is a great way to reach prospective clients. 93% of B2B marketing specialists use this strategy to establish new business relations. If you want your B2B marketing campaign to succeed, it should be conversational and contextually relevant.

9 Abandoned cart emails to win back customers in 2022 An abandoned cart email is an automated email a potential buyer receives after failing to check out. Abandoned cart emails are a crucial part of any good email marketing strategy.

The 9 most important email marketing KPIs Email marketing is still the best way to own and hone your customer outreach. But the metrics you should be tracking have changed rapidly over the last couple of years. New privacy updates that hamper accurate metric tracking make it hard to know how effective your email marketing campaigns are.

Email GIF of the moment

See it in the email

5 ways to skyrocket engagement in 2022 Engagement: That's the name of the game, right? But with the amount of "Really Meh Emails" flooding today's inboxes, it can be hard to keep subscribers active and attracted to your content. That's why email expert Liz Wilits, COO of Zerobounce Brian Minick, and CEO of Dyspatch Matt Harris are teaming up for the upcoming webinar 5 ways to skyrocket engagement in 2022 on Thursday, February 24th, where they'll show you how to drive organic growth through email loops, social proof, fresh ideas for personalization, and more. Plus, get tons of inspo from industry-leaders and bonus tips you can implement ASAP.        Register now        Brought to you by our friends at

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