Google Ad Auctions and Call Tracking

Pro Snippet "How do your ads get ranked, and how do you track calls from ads in local packs? Let's learn today. Meanwhile, discover how Google Top Stories could be affecting your bottom line." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Outcome-Driven SEO Roadmaps Clarify the vision and purpose of work for all players with this illustrated guide to SEO roadmap dev. Top Stories 7-Pack Tops the SERPs Is news elbowing your informational content out of the way? Original research from Dr. Peter J. Meyers quantifies Google's "Top Stories" impact. Core Web Vitals: What Next? Three years into the CWV buzz, Tom Capper looks at where we've been with Google's updates and where we might be headed. Everything Publishers Need to Know About URLs This in-depth post from Barry Adams belongs in the bookmarks of every member of your team who contributes to URL management. Understanding the Google Ads Auction & Why Ad Rank Is Important Tanuja Mahdavi deftly describes how Google ranks your ads and why it matters to CPC, CTR, and more in this brilliant tutorial. A Post-Purchase Ecom Landing Page Poll Where are you directing shoppers once their transactions are complete? Local Ministry Fills a Void After Whitmire Grocery Store Closure Monopoly 101: when dollar stores open, grocery stores often close, creating a landscape of scarcity and insecurity in communities across the US. Google Automates SMB Emails to Congress to Plead Antitrust Case Meanwhile, Google ramps up SMB scare tactics to prevent monopoly regulation. How to Track Calls from Google Ads in the 3-Pack It's too easy to get call tracking wrong. Joy Hawkins walks you through a simple process for accurate reporting. Google Testing Questions and Answers in the Google Maps Interface Google Q&A continues its experimental existence, underlining how small wins can happen for brands taking the time to use this feature.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.