Plus mastering email design, the pandemic inbox, and 2022 personalization resolutions
| | | |  | | | | Clichés for days | | |  | | | |
| | | Hercules (1997), © Disney | | | |
| When you think about marketing as less of a hidden sales pitch and more of building trust and nurturing relationships, it's easier (and more genuine) when you're writing a message to your audience. So maybe that should be a good resolution this year?
With email clichés like these, you win some and you lose some. Okay, you probably / definitely lose 'em:
• New year. New you.
• Final days. Final days extended.
• As easy as 123 / ABC...
• Best kept secret.
• You don't want to miss this.
• An exclusive just for you.
• New age / Next level / Next generation.
• Flying off the shelf. • Click here.
...You get the point. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | S3 Ep 03 - Matthew Smith of Really Good Emails wuz here! | | Email isn't dead, but it could be if we don't change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld. Enjoy tidbits on Yoda, the love of buying musical instruments online, and of course…email. | | | |
 | | | The pandemic in-box | Email marketing strategy during COVID-19 | | The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. The "We're in this together" email is meant to evoke a feeling of camaraderie with your customers. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic. | | | |
| Non-cliché GIF of the moment | |  | | |
| A look back at the best emails from 2021 | | As one of the most impactful marketing channels, email deserves some time in the spotlight. In the past year, there have been some heavy-hitters in terms of effective email campaigns and we wanted to give credit where credit is due by highlighting some of the best emails in terms of customer experience from 2021. Let's see who made the cut. | | | | | | Brought to you by our friends at |  | |
| Have you seen the entire lineup for UNSPAM Greenville yet? Snag one of the last tickets on sale while you are at it and enjoy a little feeling of early 2022 accomplishment. Plus, we're bringing back the Show & Tell session for you to get on stage and teach us all something new. | |
This email goes out to:
• Susan Egan (the voice of Megara in Disney's 35th animated film)
• The person who created that baby riding a bear
• Zac Brown (an OG email geek who impacted so many people) | |
| Really Good Emails | | © Really Good Emails 2022 | | | Update your email preferences or not. | | If you want to send us gifts, fan mail, or anything that does not include stalking or us waking up with you in our living room—you can find us at C/O Atlas Local, 25 Draper Street, Greenville, SC 29611. | | Or, if you're just tired of hearing from us, you can unsubscribe too. | | Powered by |  | | |
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