Always there when you call, always on time

Plus the Benchmark report: Email in 2022, accessible heading structure, & the hottest front-end tools in 2021

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Let's talk automations

Spongebob (1999), © Nickelodeon

Some emails are like toothbrushes: they should be updated every one to three months to keep 'em fresh. Whether that's a welcome series, a service trial, or a back-in-stock alert, keep those emails up to date with relevant product screenshots, email links, personalization, and footers. You can also add dynamic tags to update regular template elements that change periodically, like the copyright year in the footer. (If you haven't already updated that, do it. We won't publicly call you out on it, unless you ask us to.) Get inspired by these designs for automated emails.

Don't delay, automate

Articles we thought you'd enjoy because you probably like to learn and stuff

Benchmark report: Email in 2022 The trends, behaviors, and benchmarks driving email forward. (Sponsored)

41 Email experts on email marketing trends to look out for in 2022 "Email has always been a sought-after and popular marketing channel, but never has it exuded a supremacy as the present. As email is all geared to set its glorious foot in 2022, we picked the brains of 41 email wizards to understand what the future holds in store for it."

Accessible heading structure Heading levels have meaning, especially for screen reader users and search engines. Using headings creates texts of higher quality that are also easier to read. A better text is better for users, which is good for your SEO.

What were the hottest front-end tools in 2021? We've gone through Web Tools Weekly newsletter archives to find the front-end tools I found most interesting in 2021. This year's list includes a wide variety of tools, from animation libraries to a stock photo site.

Putting customers at the center with Swiftly CCO Maranda Dziekonski "Companies that put customer success at the center are playing the game by different rules than those that don't. In today's world of commoditized software and infinite choice, the company that becomes their customer's trusted advisor is the company that wins."

Email GIF of the moment

See it in the email

Introducing Adri Gil Miner, Iterable's Chief Marketing Officer As we close the door on 2021, many are wondering what the new year will hold. While we don't know what apps or acronyms will dominate the industry this year, what we do know is that we're ready for whatever comes our way. Here to help the Iterable Community take advantage of the opportunities that 2022 presents is a new member of the Iterable team: Adriana Gil Miner, Chief Marketing Officer (CMO).        Learn more        Brought to you by our friends at

Where's the usual RGE Red? In spirit of Pantone announcing their 2022 color of the year, "Very Peri" (or #6667AA) is what we draped today's email in. We'll go back to our red on the next send. For now, we hope its "courageous presence encourages personal inventiveness and creativity" as Pantone puts it... whatever that means. Also, have you seen the entire lineup for UNSPAM Greenville yet? Snag one of the last tickets on sale while you are at it and enjoy a little feeling of early 2022 accomplishment.

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