We’re feeling '22

Plus lead nurturing emails, repurposing content for your campaigns, & making emails more interactive.

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Happy (almost) 2022!

While 2022 is just another way to say, "2020, too," we can't wait to make even more great memories with the people we love, the people we've met virtually, and people like you: the email community. Stay calm. Collect emails. And keep elbow bumpin' the people you love.

Welcome in the new year

Articles we thought you'd enjoy because you probably like to learn and stuff

7 best practices for lead nurturing emails Lead nurturing emails are an essential part of an email marketing strategy. They allow you to build a relationship with your leads and move them down the sales funnel. 99% of email users check their inbox on a daily basis, so using email is a great tool to nurture a lead toward conversion.

Guide to calls-to-action (CTAs) in email marketing Every email should have a primary goal: to get subscribers to do something. Calls-to-action (CTAs) help guide your subscriber to the primary action you want them to take. A good CTA doesn't just stand out, it highlights the value of what happens, beyond the click.

4 ways you can repurpose content for email marketing campaigns Repurposing content is the practice of taking existing content, freshening it up, transforming the content into a new format, and then using it on other channels. There are several types of content you can repurpose for email marketing campaigns.

Perfect timing: 3 email scheduling features that will improve your email response rates Pinpointe offers several email scheduling features that help you optimize your email & drive higher open rates. Predictive Send analyzes subscriber engagement behavior over time & sends an email when a subscriber has a history of opening emails. By delivering the email at an individualized time, the subscriber is more likely to open it.

7 ways to make emails more interactive Email inboxes are becoming more competitive than ever. The average attention span of a recipient is now just 8 seconds. Mobile-first design, dynamic content and personalization are all ways you can make emails more engaging for your recipients to engage with your brand and the buying journey.

Email GIF of the moment

See it in the email

A look back at the best emails from 2021 As one of the most impactful marketing channels, email deserves some time in the spotlight. In the past year, there have been some heavy-hitters in terms of effective email campaigns and we wanted to give credit where credit is due by highlighting some of the best emails in terms of customer experience from 2021. Let's see who made the cut.        See More        Brought to you by our friends at

If you find yourself twiddling your thumbs in January looking for something to do, we'd be stoked to see you at UNSPAM Greenville.

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