Plus using animated GIFs in email, automation for customer re-engagement, & eCommerce marketing tips to boost sales
| | | |  | | | | It's Write a Business Plan Month | | |  | | | |
| Whether color-coding's your thing or you prefer to fly by the seat of your pants, creating a business plan can help you spend less time working and more time doing the things you love.
Since "business" can mean different things for people, don't overthink it. Don't worry about the circumstances being perfect. Just get started in creating your own adventure.
Here's an email collection we carefully put together (like our business plan) highlighting marketing and business tools to get the creative juices flowing. | |
| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | Your guide to animated GIFs in email | | Want to learn everything you can about GIFs in email? This guide will provide you with tips, best practices and beautiful examples of how you can use GIFs in email to serve different purposes. [Sponsored] | | | |
 | | | Spam sign-ups: How to protect your domain reputation | | Spambots are computer programs built to find website sign-up forms and fill them in with illegitimate email addresses. Fake sign-ups can impact your email outreach, domain reputation, and marketing efforts. Use reCAPTCHA box and honeypot fields to protect your business from spambots. | | | |
 | | | 18 eCommerce marketing tips that boost sales with examples | | eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty. The easiest and most effective way for eCommerce stores to grow their list is through a newsletter signup form. Email marketing is by far the most efficient channel to do so, while it also remains cost-effective. | | | |
 | | | Keyword mapping for SEO: What you need to know in 2021 | | Using the right keywords can make or break your bid to climb Google's SERPs and gain first-page exposure. Keyword mapping can boost your search engine optimization efforts and help you develop a more comprehensive internal linking strategy. Keyword mapping your competition can help you to keep on top of their performance and give your own page structure a boost. | | | |
| Email GIF of the moment | |  | | |
| Upcoming Events | |  | | |
 | | Jan 26-28, 2022 | Greenville, SC | | UNSPAM (Email's Big Ideas) | | A 2-day event for people who don't' like conferences but also love email, having fun, meeting new people, and learning new sh*t. | | | | | |
| Why email and mobile are siloed (And how to fix it) | | Mobile is now a crucial medium for consumers to interact with brands. A recent survey showed that we check our phone more than 50 times a day, if not constantly. Although mobile channels are very effective and have their advantages, email continues to be a steady foundation for all marketers. Combined with the fact that over 60% of the emails are also now opened on mobile devices, creating a seamless cross-channel experience is a top priority for marketers. | | | | | | Brought to you by our friends at |  | |
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