Keyword Clusters, Lawfirm Leads + A Big Map Packs 📍

Pro Snippet "Three cheers for tenacious SEOs who are learning and experimenting as much as ever in changed circumstances; don't miss this edition's tutorial on SERPs telling us so much about keyword clustering, plus a very good case study on finding new leads for clients. Google is busy, too, rolling out a new local pack with a spacious map component and releasing a product review update. Keep learning with Moz as we ring out the old year and welcome the new!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   How We Increased a Law Firm's Leads by 174% With Content Optimization [Case Study] Tao Digital Marketing's process will inspire you to pin down points in the customer journey worth investigating for increased lead potentials. Google December 2021 Product Review Update Roger Montti explains why this sequel to the April update is causing some concern, coming in the busiest shopping season of the year. Why There Are No VP SEO Jobs Tom Critchlow opens the important topic of much-needed career advice for senior-level SEOs. How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content SERPs provide major clues to how to group keywords for vital and seamless optimization. Ecom, Locom, or Informational: Google Tracks Locally and so Should You Google's knowledge of searcher location makes them see through a local lens. Learn to track locally for all business models. SURVEY: How Do Consumers Want To Contact A Business? Phone support is your customers' #1 communication preference. Train your phone staff well. Areej AbuAli on Twitter: Not all women are white women. Women in Tech SEO's founder shares the steps she takes to diversify her community. Google Rolling Out New Map and Local Interface in Search The giant map pack has rolled out, and industry buzz about traffic changes may relate to it or could stem from an unconfirmed update. Local Search Ranking Factors Interview with Darren Shaw What do local SEO practitioners believe influences local rank these days? Watch and learn. How to Get Help on the Google Business Profile Help Community (Forum) Avoid the recent proliferation of forum flags that are causing your help request thread to get lost.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.