Digital acceleration, advances in sustainability, and overall optimism point to recovery, but challenges remain for the fashion industry

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How fashion is faring
The global fashion industry was not immune to the challenging conditions brought on by the pandemic. And though all signs point to a full recovery in fashion sales in the year ahead, performance will vary across geographies as the bruises of the crisis linger. What can fashion leaders do to brace themselves for the aftershocks? Get up to speed with these recent insights to discover the standout themes expected for 2022, and dive deeper on key topics, including:
  • the upcoming demands of digital, sustainability, and the supply chain
  • strategies to help the industry overcome sourcing hurdles
  • the economic opportunity—and moral imperative—to serve underrepresented communities
  • the inherent value of the resale sector
Read more
State of Fashion 2022: An uneven recovery and new frontiers
In 2022, the fashion industry can return to growth as changing category landscapes, new digital frontiers, and advances in sustainability continue to present opportunities.
Get on-trend   >
Dancing woman in dress in mid-air jump
Revamping fashion sourcing: Speed and flexibility to the fore
Supply-chain disruptions have made fast, flexible sourcing a top priority for fashion companies. Our survey of global sourcing executives reveals ambitious targets—and much work still to do.
Drive forward   >
Serving the Black consumer is a $300 billion opportunity
Tailor products specifically to meet Black consumer needs and wants, and not only is there economic value to be gained but also a greater chance to meet social and moral objectives.
Look beneath the surface >
Woman doing holiday shopping.
Retail supply-chain strategies for the holidays and beyond
How can retailers ensure strong sales this holiday season amid continuing supply-chain problems? Two McKinsey experts share their insights.
Recharge and reset   >
Welcome to luxury fashion resale: Discerning customers beckon to brands
Welcome to luxury fashion resale: Discerning customers beckon to brands
Intrigued customers are breathing fresh life into the luxury apparel market, with a growing appreciation for pre-owned accessories and clothing. For most, brand involvement in resale is a plus: but can their enthusiasm bring the high-profile labels on board?
Seize the opportunity>
Diversity in fashion: Voices from the industry
Hear directly from fashion students, emerging designers, and industry leaders about their experiences in the US fashion industry—and their ideas for creating more inclusive workplaces.
Get perspective>
woman with jewelry
In fine jewelry and watches, sustainability shines through
Consumers shopping for high-end jewelry and watches are increasingly favoring brands that act responsibly, value diversity, and have a compelling brand presence both online and offline.
Rewrite the rulebook   >
The need for speed: Achieving faster delivery in omnichannel retail
Retail's need for speed: Unlocking value in omnichannel delivery
The race to provide ever-faster omnichannel order fulfillment is on. Where should retailers keep up—and what are the value-creation opportunities in doing so?
Fast times   >
Crafting a fit-for-future retail operating model
Crafting a fit-for-future retail operating model
Retailers must move beyond cost cutting to embrace a comprehensive transformation.
3 big ideas>
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Jumpstarting value creation with data and analytics in fashion and luxury
In a time of uncertainty, fashion and luxury companies are struggling to monetize their data. Leading firms are moving swiftly, gaining market share, and creating lasting value.
Leap in   >
To see more essential reading on topics that matter, visit McKinsey Themes.
— Curated by Eleni Kostopoulos, a digital publishing manager based in New York
McKinsey & Company
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