And that’s the way the cookie crumbles

Plus your iOS 15 privacy guide, the year in vibes, and accessible holiday emails
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Really Good Emails
 
 
LandinginSpam
 
 
Some people called it a conspiracy. Others said it was due to a subject line used by posers. One guy who we think could be in a cult (and if so, should definitely try to escape) said that our future truth was relying too much on the technology of others and this was the universe's way of alerting us.


For running this weekly newsletter for almost 7 years, we have never seen the flag that we got on our Tuesday survey email. And in our search to find out, we are looking at everything so we can teach you what to watch out for.


But in the meantime, we hope this email lands without any issues. And in case it does have something to do with the subject line theory (and definitely not the cult-like theory), we put together a collection of emails that nailed the subject line and CTAs.

 
       Check 'em out       
 
 
Articles we thought you'd enjoy because you probably like to learn and stuff  
 
Sparkpost  
Your iOS 15 Email Privacy Guide
This guide has been written for you - the email marketer working hard to navigate the new changes to MPP. We tried to comprehensively capture as many questions as possible. [Sponsored]
 
Netcore  
Retail and eCommerce Holiday Report 2021
To help you prepare better for the upcoming holiday season, we've come up with a guide to help you understand the retail and eCommerce market trends for this season. Discover the tactics and strategies that global business leaders would deploy to effectively engage with their customers. Here's your secret recipe for success for the holiday season! [Sponsored]
 
NewYorker  
The year in vibes
"Vibe" was a placeholder for an unplaceable feeling or impression, an atmosphere that you couldn't or didn't want to put into words. It's a linguistic shortcut for the ineffable. Here are some of the strongest vibes I've registered in 2021.
 
EmailonAcid  
Accessible holiday emails and color blindness
Red and green are everywhere during the holidays — on signage, in decor, in magazines and catalogs. Red-green color blindness is the most common color vision deficiency in the world. For those with colorblindness, it's important to avoid using red and green in your holiday emails.
 
AirbnbDesign  
Tyrus
Illustration is a defining element of Airbnb's brand identity. We surveyed over 250 illustrators around the world to find out their pain points. With Tyrus, we created guides, templates, and tools so you can focus less on client management and more on creating your best work.
 
 
Email GIF of the moment  
 
GIF
 
       See it in the email       
 
 
Upcoming Events  
 
Jan 26-28, 2022 | Greenville, SC
UNSPAM (Email's Big Ideas)
A 2-day event for people who don't' like conferences but also love email, having fun, meeting new people, and learning new sh*t.
 
       BUY IT ALREADY       
 
 
Making moments that last - a look into Iterable's annual conference
On April 6, 2022, we are bringing you stories of game-changing moments in marketing that make a lasting impression on customers at our signature event, Activate! Whether it's a single moment or a collection of moments that make a comprehensive experience, these stories show exactly how crucial a personal customer relationship can be. At Activate, you'll see how to ensure your marketing moments have outcomes that deliver time and time again. Save the date today.
       Register Now       
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