Tonight's the night where we forget about the deadlines

Plus inspiring web design trends for 2022, the hidden variable in opportunity cost, & SMS holiday campaigns

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Let's talk inclusion

November 13 - 19 supports Transgender Awareness Week, helping to raise the visibility of transgender people and the issues that the community experiences. The public has the opportunity to learn more about the transgender community, hear community members' stories, and understand how to advocate for the community. Think of email as a tool to educate audiences about important issues. By highlighting the works and words of others, emails can educate audiences, amplify voices, and support communities. Here's an email collection featuring emails that promote diversity, equality, and inclusion.*

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Articles we thought you'd enjoy because you probably like to learn and stuff

Retail and ecommerce holiday report 2021 To help you prepare better for the upcoming holiday season, we've come up with a guide to help you understand the retail and eCommerce market trends for this season. Discover the tactics and strategies that global business leaders would deploy to effectively engage with their customers. Here's your secret recipe for success for the holiday season! [Sponsored]

How to create emails that sell with conversion-centered design Design isn't just about making things look pretty. If you want to create good looking emails that sell, you need conversion-centered design. Your email should map to the destination, as promised by both your subject line and the content of your email.

10 ways to improve your email copywriting (with examples) If you follow these email copywriting tips, you'll be writing engaging emails to your audience like a pro in no time. Copywriting for emails can be intimidating, but it can be learned and perfected.

8 Deliverability Tips: Jingle Your Way to the Inbox Holiday marketing decisions can easily become a little overzealous in the excitement. Just because you have a list does not mean you can mail to it. Mailbox Providers want to protect their users from abuse and reputational damage, so don't be afraid to test new things during the holidays.

Black Friday email tips, templates, and examples In 2020, people will spend $9 billion on Black Friday, up 21 percent compared to 2019. Small businesses can use email marketing to drum up sales this holiday season. Plan your Black Friday email campaign well in advance of the big shopping day.

Email GIF of the week

See it in the email

The 3 must-have campaign workflows for every marketing team Workflows are designed to guide your customers through different milestones of their lifecycle – from the initial touchpoint to becoming loyal customers, we're here to help every step of the way. Join us for our webinar, where we share our deep expertise while breaking down the three most-essential campaign workflows that every marketing team should have.        Join now        Brought to you by our friends at

*Want to see an RGE user's email collection? Check out this Diversity & Inclusion collection from @LilyLitmus.

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