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AN ARTICLE A DAY, PICKED BY OUR EDITORS | | “In 2019, we experienced a record year in travel,” says Axel Hefer, the CEO of Trivago. “Then in 2020, it was the worst it had been in a very long time.” That’s probably not news to the road warriors among us, but Hefer provides unique perspective on the travel industry’s recent travails. How is it rebounding, and what might 2022 bring? In a new interview, he discusses trends affecting the sector, highlights the shift toward domestic travel, and considers the road ahead for both leisure and business trips. You don’t want to miss his insight. | — Torea Frey, managing editor, Seattle | | Trivago's Axel Hefer predicts that the travel recovery will take off in 2022 as more customers become ready to book trips again. | | Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. | | This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. | You received this email because you subscribed to the Daily Read newsletter. | | Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007 | | | |
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