How Trivago's CEO is thinking about the future of travel

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“In 2019, we experienced a record year in travel,” says Axel Hefer, the CEO of Trivago. “Then in 2020, it was the worst it had been in a very long time.” That’s probably not news to the road warriors among us, but Hefer provides unique perspective on the travel industry’s recent travails. How is it rebounding, and what might 2022 bring? In a new interview, he discusses trends affecting the sector, highlights the shift toward domestic travel, and considers the road ahead for both leisure and business trips. You don’t want to miss his insight.
— Torea Frey, managing editor, Seattle
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What will it take to go from 'travel shock' to surge?
Trivago's Axel Hefer predicts that the travel recovery will take off in 2022 as more customers become ready to book trips again.
See the interview  
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