How companies can harness the power of retail to catapult Black-owned brands to success

4 actions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS The age of the inclusive consumer is upon us: if you’re a retailer, are you ready? Nearly half of US consumers agree companies should pledge to support Black-owned brands, and over two-thirds say their social values shape their shopping choices. The trends are even more pronounced if you’re looking at Gen Z consumers. But there are systemic challenges holding back Black brands. And while leading retailers have started to act, more needs to be done. Don’t miss a new article that puts a spotlight on four moves companies can make to change the game for inclusivity. — Torea Frey, managing editor, Seattle The Black unicorn: Changing the game for inclusivity in retail In the age of the inclusive consumer, harnessing the power of retail can increase demand for Black-owned brands. 4 actions   Quote of the Day “This was a big moment for me, to tell my senior client something that’s somewhat personal and say, ‘The thing you were going to do is a totally bad idea.’ … My relationship with this client really went to the next level because she appreciated the care and concern, and how important it was to me that she was responding in the appropriate way, that I was willing to take a risk and communicate that to her.” —Partner Tiffany Burns on how she navigated complex communications with a team, from Episode 3 My Rookie Moment on sticky situations Chart of the Day See today's chart   Also New The third wave of biomaterials: When innovation meets demand How corporate sustainability commitments could catalyze the next generation of bio-based chemicals and materials. Catalyze the next generation   Boards and the cloud A shift to the cloud requires boards to weigh numerous implications, from the technology infrastructure to cybersecurity. Listen to the episode   How to reduce postharvest crop losses in the agricultural supply chain Cutting postharvest waste could translate to cost savings for grain-trading companies, as well as to potential land gains for countries at high risk of grain loss. Reduce postharvest crop losses   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007