Google Updates Ahead + GMB Becomes GBP

Pro Snippet "It's a Google-y month! A spam update now + Page Experience coming soon. Meanwhile, local SEOs call Google out for relaunching GMB as GBP with SMB scare tactics, and publishers question trusting the search engine's privacy statements, given AMP court proceedings. SEOs needing a breather should focus on long form content and nifty flywheels in November." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   Official: Google Desktop Page Experience Update Coming In February 2022 Some SEOs are predicting that this particular Google update will cause a big shakeup in the new year. Links and Brand as Ranking Factors: 2021 Correlation Study This huge study of the first 20 organic results for every MozCast keyword spots patterns between links and brand rankings. 5 Simple Tips for SEO + Email Marketing Flywheels Get more visitors while also building your email marketing list with these tandem tactics from Cyrus Shepard. AMP Has Irreparably Damaged Publishers' Trust in Google-led Initiatives Ex-AMP advisory board member asks why anyone should trust Google's statements on privacy, given court proceedings. Penguin May Reach Beyond Ignoring Links to Skepticism of Whole Sites Kristine Schachinger asked Google's John Mueller to clarify the extent of the Penguin algorithm, and his answer suggested a broader application than previously understood by many SEOs. Why SEOs Need to Invest More in Long-Form Content (and How to Do It) Paddy Moogan shows why you shouldn't overlook lengthy copy for its link-attracting benefits and its ability to be kept evergreen. Google Releases November 2021 Spam Update Barry Schwartz begins tracking the rollout of the latest named Google update. Should You Pay for Local Listings Management? Double-Digit Lifts and Customers Say: Yes! At long last, real data from a big study on the correlation between location data distribution and gains in visibility and engagement. Google My Business (GMB) Changes to Google Business Profile (GBP) What's in a name? Mostly changes for single location businesses in Google's latest rebrand. Google's New Business Profile: When Search Becomes a Political Tool Unhappily, Google has made the choice to kick off its local rebrand with scare tactics in an effort to protect its monopoly.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.