Newsletters: Consumers don’t just want personalization, they demand it--here's how organizations can get it right

Consumers don’t just want personalization, they demand it--here's how organizations can get it right

New from McKinsey & Company

More than 70 percent of consumers now consider personalization a basic expectation. But how can organizations build and activate the capability at scale to deliver value to their customers and brands? Explore these insights to find out what it takes, and dive deeper on key topics, including:

the five things outperformers can do to accelerate personalization
how consumer attitudes around personalization are changing
the customer triggers organizations are using to optimize the timing, content, offer, and design of every customer experience

The value of getting personalization right—or wrong—is multiplying

This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.

Dive into the data

US consumer sentiment and behaviors during the coronavirus crisis

Amidst the Delta variant, US consumers exhibited strong optimism and spend in July and August, driven by higher-income and younger consumers.

Cautious optimism prevails

Five technology building blocks to power customer-centric, data-driven growth

Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations focus on to deliver customer-centric growth?

Personalize at scale

Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth.

4 imperatives

Tiger of Sweden's CEO on the future of shopping

In 2030, the shopping experience will be highly personalized, yet still have unexpected elements, says Linda Dauriz.

See her view

The end of shopping's boundaries: Omnichannel personalization

Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they best work together.

Take the journey

The future of personalization—and how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.

Make it personal

To see more essential reading on topics that matter, visit McKinsey Themes.

— Eleni Kostopoulos, a digital publishing manager in New York

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Consumers don’t just want personalization, they demand it--here's how organizations can get it right

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