Plus what online shoppers want from brands, October email marketing planning, & design trends to rule the holiday season.
| | | |  | | | | Shop 'til you drop | | |  | | |
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| You hear a knock on the door. Who is it? You open the door, slowly, just enough to peek outside and see 6 humongous boxes of things you ordered...3 months ago. The neck massager. The bookends. The backyard movie projector you ordered for the free popcorn and frozen drink maker. "How did this happen?" You ask yourself. "It was the emails." And then it all comes rushing back to you.
When you were laying in bed thinking about all the things you have to do the next day, you broke the cycle. "I'm going to go through those emails, once and for all." You browse through the "Read these later" folder in your inbox, and there they are. All of the very best e-commerce emails you could ever imagine. And then...one by one, you add to cart. You check out. You review your order. And then...you place that order like it's nobody's business. (Which, unless you're buying for a friend, it isn't really anyone's business, right?)
You sink back into your pillow and think, "I'll go to sleep now." But then, your eyes jolt open. You can't stop thinking about how those emails got you, of all people.
What was the secret formula that hooked you to buy that "1 left in stock" pair of banana-scented socks? And how can you create an email like that so your customers get the same warm and fuzzy feeling that moves them from, "I'll think about it" to "I need this now"?
The answers are in the e-commerce emails category. |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  |
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 | | | 10 email design trends that are expected to rule the holiday season roost | | 59% of shoppers claim that their purchase decisions stand influenced by emails. Top brands employ highly curated holiday email marketing campaigns to make the most of this. We discuss a definitive list of design trends that are expected to be all the rage during the upcoming holiday season. | |
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 | | | October email marketing planning | | October is here, and it can mean more than cheesy jump-scares. With good newsletters, it can mean more sales. Watch this video to see what we have planned for this month. | |
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 | | | Best local landing pages: A blueprint | | A local landing page is the hub of a successful local website. It helps both users and search engines understand what it is you do, and where you do it. This guide will lay out a blueprint to gathering and structuring information for a local web landing page. | |
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| Email GIF of the week | |  |
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| Abandoned Browse vs. Abandoned Cart: What's the Difference? | | Whether you're a marketer or a shopper, we all know the classic "you've left something in your cart!" subject lines. Because abandoned cart emails get all the glory, we want to focus on the lesser-known sibling of the cart abandonment campaign: the browse abandonment campaign. Let's dive deeper into what causes someone to abandon browsing and abandon their cart, and how to follow up. | | | | | | Brought to you by our friends at |  | |
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