Pink, it's my new obsession

Plus metrics for every ecomm business, how to stack columns in responsive emails, & zero-party data marketing

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Pink, it's not even a question

Pink sets the tone for friendship, approachability, trust and knows how to get this party started. It also has its moment in the spotlight during October's Breast Cancer Awareness Month. Additionally, it's been known as a form of cause marketing, promoting pink ribbons on products that have some not-so-great materials and ingredients in them. This email isn't here to comment on the debate (something all marketers should read up on) but to share some examples of how the color has been used for email geeks thinking about incorporating pink in their designs soon.

There you go

Articles we thought you'd enjoy because you probably like to learn and stuff

How news publishers are turning casual, infrequent readers into paying subscribers Publishers enjoyed a surge of interest from readers who aren't necessarily news hounds. Retaining light readers is key to a viable subscription business, according to a new report. Heavy readers and fans bring the highest lifetime value and help fund future growth, INMA says.

Apple iOS 15 Mail Privacy Protection and the evolution of email marketing Apple started rolling out its Mail Privacy Protection update on September 20, 2021 via the Mail app on iOS 15 and iPadOS 15 devices. MPP does two things:. It hides a subscriber's IP address so that senders cannot link it to their online activity or discover their location.

8 metrics for every ecomm business to know & grow Kasey Luck, founder and CEO of Luck & Co Agency, shares her top 8 ecommerce metrics to keep up-to-date. Site speed, simplicity and site conversion rate are key to growing your business.

Zero-party data & owned marketing: not just a strategy but a necessity for brands today The new consumer privacy changes to iOS and third-party cookies are making your day-to-day frustrating. To use owned marketing channels well, you need customers on them to actually engage with. This is why it's essential to grow your marketing lists and collect zero-party data.

How to stack columns in responsive emails Mobile devices give a very limited viewing screen, and the ideal design for mobile devices is one column. Enter media queries to let you stack content on mobile to make sure your content is optimized for the smaller screen.

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