How to identify digitally native brands with the potential to outperform

4 critical factors ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Share this email Share this email on LinkedIn   Share this email on Twitter   Share this email on Facebook   AN ARTICLE A DAY, PICKED BY OUR EDITORS You might be familiar with companies like Everlane and Warby Parker—part of the original generation of digitally native brands (DNBs). But could you have spotted their potential when they debuted over a decade ago? DNBs attract significant investor attention these days, for a few reasons: they comprise 15 percent of new unicorns funded in 2020, and they’re growing, on average, at three times the rate of overall e-commerce. Gauging whether these players are equipped for growth and future profitability, though, isn’t always easy. A new article can help: read on for four critical factors investors can consider when assessing DNBs’ performance potential. — Torea Frey, managing editor, Seattle Digitally native brands: Born digital, but ready to take on the world By applying the right criteria, investors can identify digitally native brands with the potential to outperform. 4 critical factors   Quote of the Day “These three goals—sustainability, inclusion, growth—are daunting. Fortunately they can strengthen and reinforce each other.” —See how in “Our future lives and livelihoods: Sustainable and inclusive and growing” Chart of the Day See today's chart   Also New Digital transformation comes to food banks The Greater Boston Food Bank's $5 million reinvention as a digital-first enterprise has one overriding goal—to put more of its resources toward ending hunger. See the story   Taking the friction out of financial services: A conversation with Plaid COO Eric Sager For Plaid's operating chief, the future of payments will be built on increasing transparency for both customers and the banks and fintechs seeking to serve them. Learn the benefits   The McKinsey Crossword: Getting Ghosted | No. 47 Sharpen your problem-solving skills the McKinsey way, with our weekly crossword. Each puzzle is created with the McKinsey audience in mind, and includes a subtle (and sometimes not-so-subtle) business theme for you to find. Answers that are directionally correct may not cut it if you're looking for a quick win. Play now   Follow our thinking Share these insights Did you enjoy this newsletter? Forward it to colleagues and friends so they can subscribe too. Was this issue forwarded to you? Sign up for it and sample our 40+ other free email subscriptions here. This email contains information about McKinsey’s research, insights, services, or events. By opening our emails or clicking on links, you agree to our use of cookies and web tracking technology. For more information on how we use and protect your information, please review our privacy policy. You received this email because you subscribed to the Daily Read newsletter. Manage subscriptions | Unsubscribe Copyright © 2021 | McKinsey & Company, 3 World Trade Center, 175 Greenwich Street, New York, NY 10007