Fill your smiling pumpkin bucket with SEO treats! 🎃

Pro Snippet "Moz's True Competitor beta is a sweet new way to reveal your rivals, and you'll find further treats in Aleyda Solis' SEO flowcharts, plus a Q&A-style guide to holiday shopping success for local brands. Why not gobble up some structured data E-A-T tips from Lily Ray while you're at it?" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   How to Use Structured Data to Support E-A-T Expertise, authoritativeness, and trustworthiness master, Lily Ray, helps you define entity relationships and guide Google with this tutorial. Reveal Your Rivals with True Competitor (Beta) Join the beta of this original competitive analysis tool, already earning serious attention from SEOs for its welcome, fresh approach. SEO Flowcharts for SEO Decision Making Delete "it depends" from client meetings with Aleyda Solis' flow charts, which map out a clear plan for all involved. Prioritizing Technical SEO Fixes Speaking of clarity, Ola King reminds us that technical SEO underpins everything else we do. Get foundational stuff done in strategic order. AHA! JavaScript SEO Moments: 8 Common JS SEO Issues & How to Overcome Them JavaScript headache? Chances are good it's stemming from one of these prevalent issues you can solve whether you're a novice or a pro. Best Practices for Ecommerce in Google Search New, official e-commerce guidelines from Google are essential reading for anyone selling on the web. The Latest Revelations Mark the Beginning of the End for the House of Zuckerberg Analysts' predictions on Facebook's trajectory are making us look to our social marketing plans with an eye to the future. 2021 Local SEO Holiday Success: A Ready Response for Each Customer Answering six customer questions will prep almost any local business for success in the busy shopping season ahead. 2021 Local Search Summit Read this three-part roundup of Whitespark's Local Search Summit for valuable expert tips. Broadening Local: Expert Roundup Craving professional insights? Streetfight interviews Miriam Ellis, Claire Carlile, and Damian Rollison on the trajectory of local search.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 1111 3rd Ave, 17th Floor  Seattle, WA 98101  You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.