Can't spell consumerism without the con

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Read: Are we the hero or the villain?

Estimated reading time: 3 minutes

October topic: consumerism

This week's module: 1. READ | 2. LISTEN | 3. ACT | 4. REFLECT

Images of dried fruit in glass jars zero waste
Welcome back to Changeletter by Soapbox Project. I'm the author, Nivi Achanta, and I make it easy for you to fight climate change in 3 minutes every week. Someone told me that inspirational climate images motivate people to take action, so let's test this out.

 



What's up this week

Hey Soap Buds! I'm really excited to dive into today's topic, consumerism, because that's the reason so many of you came to Soapbox. Last year, we were featured in the New York Times about this very topic. Fun, right?
 

Unrelated to consumerism but related to news, I discovered this reeeeally cool media platform called Frame and they just released an interactive story about the U.S. military being terrible for the environment.
 

Anyway. Back to consumerism. We're coming full circle (#CircularEconomy) and we can take action as we head into winter — the Season of Stuff. Holiday shopping season is almost upon us, so it's time to get serious about shifting away from consumerism.
 

Today's READ module features an article by one of my favorite journalists, Emily Atkin. She argues that consumerism IS the problem; climate change is the most serious symptom.
 

Reply to this email and tell me what your biggest struggles are OR share your biggest wins with the stuff you buy (or don't buy).

Successfully convinced dad to stop buying daily on Amazon? Having a hard time with food waste because you can't see what's in your fridge? I want to know all of it.

 



From the Soapbox

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Your bite-sized actions

Emily Atkin, author of HEATED, one of my fav climate newsletters, wrote this article called "Climate Change Is the Symptom. Consumer Culture Is the Disease" and it lays out why we absolutely need to take on responsibility for climate change as consumers. Highlights are below as always, but I hope you get a chance to read the full article on New Republic!

Here's what's happening -- 
 
  1. Consumption habits are staggering.

    Consumption is responsible for 10% of greenhouse gas emissions, according to a study from almost 100 cities with 700 million residents. Our consumption demand alone is almost 2x the emissions from every building in the world. Jeez.
     

  2. Maybe we're measuring it all wrong. 

    When we assign blame for what's causing global warming, we usually split it by economic sector. But that leaves out the fact that WE are demanding these things -- transportation, food, fashion... and a whole load of stuff. Atkin asks, "what if, instead of solely measuring emissions by economic sector, we looked at consumer demand within those sectors?"
     

  3. We need to show corporations and governments, the "real" villains, what we want. 

    We can all agree that corporations and governments are structuring and condoning much of the damage we're witnessing, and they need to step up. However, this "stepping up" will only happen if it's clear that stakeholders and consumers SHOW that change is a priority. Reducing our consumption (and talking about it) sends a clear signal about the values we need our leaders to enact.


We can only solve the climate crisis through collective action. Yes, we have to put pressure on corporations and government. But we ALSO have to buy less, waste less food, bike around, and shift the ways we live. (Some people say sacrifice; I say fun new adventures.) Make sure to read the full article on New Republic!


Next week, we'll dive a little deeper into the "stuff" that's causing such a huge problem and take a look into how consumerism is so toxic.

Don't forget to reply telling me about your biggest consumerism challenges and/or wins!



Upcoming 


Next week, I'm tempted to re-share The Story of Stuff video with you yet again, but I'll be on the hunt for more. If you have video or podcast suggestions for consumerism, reply and let me know.

Hope to see you at our October letter-writing event!
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