What's this? What's this? There's pumpkin everywhere

Plus the evolution from "me" centered marketing, 11 Halloween promotions to use in marketing, and how many emails you should be sending.

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Pumpkin spice and everything nice

We're just a couple days from October and you know what that means: Pumpkin. Spice. Everything. You'd think that the a little mix of ground cinnamon, nutmeg, ginger, and cloves is an almighty cure based on all the products sporting it now: hand soap, face masks, peanut butter, deodorant, and even SPAM. So in that vein, why not embrace it and put it into our emails too? Or you can go the traditional route and add in halloween stuff that would make even Nearly Headless Nick proud. (It's just harder to cite on your ingredients list.)

Really "Ghoul" Emails

Articles we thought you'd enjoy because you probably like pumpkin-flavored emails

The evolution from "me" centered marketing to modern day marketing The Modern Day Marketer is the catalyst for change in B2B marketing and sales. These individuals are elevating the brands that they support. The Modern Day Marketer is our gateway for feedback on product and company direction. [Sponsored]

11 Halloween promotions to use in your marketing this year The average American will spend $92.12 on candy, costumes, and decorations in 2020. Halloween-themed email and social media promotions can help you capture customers. Add animation, images, and other decorations to make your website more festive for this year's festivities.

Spam filters and deliverability: staying on the good side of mailbox providers Mailbox providers see a colossal amount of spam – or worse, fraudulent or phishing – emails coming their way. Mailbox providers see a large amount of junk mail every day. Do they have to be strict against incoming email in order to protect their users?

Email cadence: How many emails should you send per week, month? Email cadence is the frequency and timing of emails optimized to receive the highest level of engagement. Sending emails less than once per month can cause email deliverability issues. Better open rates come when the right email elements align to meet your subscriber's needs.

10 things to nix in your next email newsletter Email newsletters are designed to include several links and calls-to-action. But that doesn't mean your content should be a jumbled mess of unrelated topics. If you're sending an email newsletter, pick one overarching goal and stick to it.

Nostalgic GIF of the week

See it in the email

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Upcoming events after pumpkin season

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Email Ingredients: RGB(255,75,67), Countdown Timer*, Pumpkin Spice, Tap Water, Charcoal, Caffeine, Ashwagandha, Sodium Carboxymethyl Cellulose, Happy Tears, Electricity, Star Dust, Bottled Autumn Breeze, Essence of Casper the Ghost, Apples, Confusion *Yes. We know that the new iOS update is probably going to make the countdown timer inaccurate, but we want to see what happens. Also, we know how disgusting SPAM Pumpkin Spice sounds, it's a real thing. I guess we shouldn't knock it 'til we try it. And if you've made it this far in today's email, feel free to hit reply and tell us what you thought about this email or others. Just don't be mean.

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