Let's get together and feel alright

Plus good content that we can feel, email automation, and harnessing digital transformation,

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Okay, Zoomer. Let's talk event emails.

*This personalized RGE codeview on zoom was made with Nifty Images.

By now, you've either had it up to here with reading  about virtual events OR you're still into the wonderful quirks and challenges that online events bring. Think of your event emails as a personal invite, welcoming your audience to your virtual party.  Start promoting your event 2-3 months in advance. If you don't have that luxurious time, get right into the meat and potatoes in your messaging. Why should people attend your event? Who's speaking? How can people connect with other humans?Include testimonials if you've hosted this event before or make up reviews if you haven't. (Juuust kidding. But we love some social proof.) Show your audience what's in it for them and lead them to your virtual door.

Let's get virtual, virtual

Articles we thought you'd enjoy because you probably like to learn and stuff

We don't know good content when we see it; we know it when we feel it. B2B marketers are notorious for forgetting to entertain, enlighten, and encourage our audiences. B2B marketing's default is to suck. But it doesn't have to be that way. [Sponsored]

Apple's MPP may drive email design changes that actually hurt customer engagement Apple's Mail Privacy Protection will have a broad range of effects on email marketers. Subscribers who enable MPP will receive less relevant emails. Marketers will want to compensate by boosting their second highest frequency engagement signal, clicks.

What is email automation? Email automation is the process of sending automated emails to subscribers according to a set of triggers. These triggers are based on specific actions taken by subscribers, such as joining your email list or clicking on a CTA button within an email. Automated emails generate up to 320% more revenue than non-automated emails.

Unpacking adopting vs. harnessing digital transformation Adopting digital transformation is taking the first steps to creating an optimized customer experience. It's not always easy to get your employees on board with new programs and tools. Understanding technological capabilities ensures brands have the ability to collect data and use that data to create unique experiences.

Two secrets to increasing newsletter readers - that no one is talking about Web push notifications are great at increasing traffic to your website. When a subscriber is browsing online, they can receive an offer or message in real time. This gives you another way to reach your audience where they are and talk to them about what they're most interested in.

Zoomerific GIF of the week

See it in the email

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My Precious You may have heard that we're on a quest to find RGE a dedicated CEO or Growth Partner. If that is you, or you just want to throw your marketing budget at RGE, make sure to reach out with a reply.

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