It's the thing that only instagrammers capture perfectly: a large tree that has turned golden yellow and a fit couple jogging in their beautiful good looks and long leggings. "Shoot," you say. "Where the hell are all my cable knit sweaters and s'mores-scented candles?"
So, after a brisk walk for the new hipster pumpkin spice latte (sidenote: we don't know where you live, so we hope a cafe is in walking distance or this may be awkward) you realize that a subset of your readers live south of the hemisphere. Maybe it's the caffeinated beverage kicking in or the cool winds hitting you in the face, but those fall-themed campaigns are definitely going to need some segmentation.
And by the time you get back, you've thought of the ways to tell your managers this funny story about how you've come to this conclusion, how you are going to fix it and drive more people back to the website, and how they should give you a raise because you are awesome. But in reality, you send this email out to everyone because who really wants to be an overachiever?
If that's you and you're just looking for a bunch of fall emails to give you some inspo, then check out our "Fall Colors" collection. |
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