Do you want to be a paperback writer?

Plus user onboarding psychology, nonprofit CTAs, really targeting communities, and much more

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Happy Buy a Book Day (belated)

Remember staying up late, pulling the covers over your head with a flashlight in one hand and breaking the rules at home so you could finish that one book? (And if you still do this, we're not judging. We support you.) Books open up endless worlds of information, education, stories, characters, places, and imagination. To celebrate Buy a Book Day, check out your local bookstore, pick up something random at the library (judge a book by its cover, in a good way), or listen to a new audiobook. And if you're curious about emails with books, we've got a whole category for ya.

Flip through bookish emails

Articles we thought you'd enjoy because you probably like to learn and stuff

Adobe: The psychology of user onboarding Every subscription service has key moments during their onboarding processes. Here are some tips that make it less of a hassle for your customer to show them that saying goodbye is just as important as saying hello.

Nonprofit call to action examples for fundraising, volunteers, and more Every nonprofit email should have a compelling CTA prompting immediate action from readers. Leave out relevant CTAs in everything you send out and you'll miss opportunities to connect with your audience.

Targeting taste communities Inferring about psychographics based on the products people buy is unreliable. People buy the same things for wildly different reasons. Instead of focusing on individuals, we should look at the communities they belong to.

A guide for pre-launching your online course & growing your email list If you want to validate your online course idea, secure pre-sales, and enjoy ROI security on launch day, follow our guide on pre-launching. The more you get to know your audience, the better you'll understand their needs and offer a relevant online course.

Exclusive: Salesforce enters the streaming wars Salesforce+ will debut globally during Salesforce's annual mega-conference Dreamforce in September. The company has built its own in-house studio, Salesforce Studios, to film and produce the content.

Email GIF of the week

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