Plus rewilding your attention, triggered emails to drive sales, & coding with character
| | | | Happy World Beard Day | | | | | |
The first Saturday of September celebrates the glorious facial hair that comes in all shapes, sizes, and cuts. Whether you're a beard connoisseur or it's still growing on you, it's neither hair nor there.
We chatted with Jenny Durre, Beardbrand's Email Marketing Specialist and Brand Voice Consultant, about the magic of abandoned cart emails, post-purchase flows, and order confirmations. Email flows can introduce customers to your company and your products as long as you shave down the message to keep it relevant. |
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Articles we thought you'd enjoy because you probably like to learn and stuff | | |
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| | Rewilding your attention | In an online conversation, CJ Eller, Tom Critchlow and Ali Montag talk about the value of paying attention to offbeat things. Instead of crowding your attention with what's already going viral on the intertubes, focus on the weird stuff. | |
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| | 12 triggered email campaigns that drive sales | A triggered email is an automated email that is sent when a predefined trigger event happens. These triggers are based on the information stored in your customer profiles like birthday, location, device type. How do you react when a contact interacts with a triggered email? | |
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| | Substack scoops up paid social app Cocoon's team | Substack has scooped up the team behind Cocoon, a subscription-based social network for connecting with close friends and family. Cocoon is one of a number of startups that have tried to build a "smaller Facebook" focused more on relationships than on other content. | |
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| | Coding with character | There is something about monospaced typefaces. There are hundreds of monospaced typefaces out there, so this is not a comprehensive list. To create a typeface with style and a personal point of view is no easy task. | |
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Email GIF of the week | | |
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Marketing Emojis: 👎 or 👍? | Scrolling through your notifications or your inbox, you'll likely see some familiar emojis. Marketing emojis are prevalent in the messages we all receive, but do they work? Let's explore why marketing emojis are popping up in our inboxes and if there is any data to support using them or if they're just for fun. | | | | Brought to you by our friends at | | |
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