Plus the best time to send an email, email copywriting to convert subscribers, & following up with your leads from a virtual event
| | | | How to keep your emails human | | | | | |
Siri. Alexa. Google Assistant. We've grown accustomed to trusting AI with our everyday tasks and questions (they'll probably turn out to be robot overlords one day). But filling out online forms can be right up there with standing in line at the DMV to make us feel like a cog in the machine. Enter Typeform.
We chatted with Suzie Docherty, Typeform's Email Marketing Manager, about bringing humanity back into online forms and incorporating the human aspect in emails. Suzie shared how simplifying design and targeting behavior can also improve campaign performance. |
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Articles we thought you'd enjoy because you probably like to learn and stuff | | |
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| | When is the best time to send email? | Discover the best time to send emails to your subscribers. Find out when your audience is most likely to be in the right frame of mind to process your message. Use this knowledge to boost open rates and drive results. | |
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| | 6 ways to follow up with your leads from a virtual event | Businesses can benefit from running a virtual event to make new connections. Make your event engaging by making it short, sweet and engaging. If you can create a smooth, informative event, following up with leads will be simple. | |
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| | Substack scoops up paid social app Cocoon's team | Substack has scooped up Cocoon, a subscription-based social network. Cocoon is one of a number of startups that have tried to build a "smaller Facebook" Subscriptions and dissatisfaction with Facebook and its big rivals are key drivers for growth. | |
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Email GIF of the week | | |
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Plus One: How Adding Push Notifications Benefits Your Marketing | Your phone's lock screen is one of the most useful and impactful marketing channels: push notifications. Push notification click rates are sometimes as much as 7x that of email, and it's been found that adding push notifications can increase app retention rates by 190%. With the average smartphone user receiving 46 push notifications per day, let's look at ways you can stand out. | | | | Brought to you by our friends at | | |
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