Have you seen this before?

Plus feeling out good content, how to maintain profitability, & prize-winning examples of giveaway emails

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Terminators and Milk Cartons

This personalized milk carton was made with Nifty Images.

There are better ways of asking people to recollect something they've seen than with a milk carton PSA or a T-1000 Terminator holding a Polaroid picture. Not because both of those things are 30 years old (we're dating ourselves here), but because technology has made it so much easier to pin-point the exact time and object you saw something on the web. And if you are a modern-day ecommerce brand, you've most likely been using this show-you-again tactic for your abandoned shoppers with a basic triggered campaign. But as more companies build up their first-party* profiles of their users, get ready for more reminder emails to come your way. We know this because the "abandoned" category on RGE has been trending for a few months and doesn't seem to be slowing down.

Put 'em to use

Articles we thought you'd enjoy because you probably like to learn and stuff

We don't know good content when we see it; we know it when we feel it. B2B marketers are notorious for forgetting to entertain, enlighten, and encourage our audiences. B2B marketing's default is to suck. But it doesn't have to be that way. [Sponsored]

8 tips for adapting to constant change when you work in marketing Every day there's a new tool or platform for you to master. There are steps you can take to adapt and juggle the many evolving hats today's marketer must wear. Look for mentors, peers, and networking groups to find people you can run ideas by.

The plague of ecommerce return rates and how to maintain profitability Consumers will return products worth $428 billion in 2020, just over 10% of total retail sales. 20% of online-bought products are returned, compared to 9% of items bought in a brick-and-mortar store. How you deal with ecommerce returns can create a competitive advantage and make you more profitable.

Giveaway emails – Prize-winning examples & best practices Email marketing is an effective channel that offers numerous ways to give a boost to your business. Giveaway emails have a conversion rate of almost 34%, which is higher than other content types. Here are 10 best practices on how to craft effective giveaway email marketing campaigns.

20 typography terms you need to know Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Learning the elements of typography will help you better understand how to pick a suitable font for your design projects.

Email GIF of the week

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* Speaking of creepy data, RGE has been trying out a similar strategy for users who only look at the design of an email on the site but abandon before ever getting to the code view. We know that if we can get them to this extra stage, that user is 3x more likely to look at other emails and build out a collection. If you want to watch how we do that, we gave an okay presentation on this process at our last UNSPAM event.

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