Navboost Know-How + A Glimmer of HCU Hope

Pro Snippet "Take a deep dive into Navboost queries, fix your lead gen pipeline, and get greater buy-in for SEO by communicating its multi-layered value. Ready to amplify your skills? Pre-order the MozCon 2024 video bundle" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google's Navboost Queries and Brands in SEO Tom Capper unpicks one of the most-discussed systems in the recent Google leaks. New Research: SMB Web Lead Generation Failures & How to Fix If your clients' lead pipeline is leaking, conversions can't be maximized. Leadferno's Aaron Weiche discusses actionable solutions. Google Dropping Continuous Scroll in Search Results Can we take this as a hopeful sign that Google is still capable of correcting course when it knows it has made a mistake? The Value of SEO Beyond Traffic and Leads — Whiteboard Friday Take your ability to communicate the broader power of SEO to a whole new level. Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Barry Schwartz reports that some sites are seeing the very first signs of any recovery, however small, from the HCU. Perplexity Is a Bulls**t Machine Wired blows the whistle on the alleged bad practices of yet another embarrassing AI venture: the Perplexity "answer engine". Meta's 'Pay or Consent' Model Fails EU Competition Rules, Commission Finds Commission finds that Meta "forces users to consent to the combination of their personal data". How long can the brand survive on these anti-social tactics? UTM Tagging for Google Business Profile — Whiteboard Friday Claire Carlile's Whiteboard Friday will get you up-to-speed on modern best practices surrounding UTMs for tracking. Menu Items And Google's Popular Times Graph Can Boost Your Local SEO Ranking Claudia Tomina posits two new potential local ranking factors with some very cool correlation evidence. 18 Local Search Developments You Need to Know About From Q2 2024 Miriam Ellis rounds up a very fast-paced Q2 in local search with huge number of developments you don't want to miss.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

All-Star Leaks Takeaways + Google Dissatisfaction Data

Pro Snippet "High-level SEOs and marketers interpret how the recent Google leak is impacting their understanding of the SERPs and strategy going forward. Meanwhile, a survey goes beyond mere anecdotal chat to quantify the level of dissatisfaction Google users are experiencing. In other news, need-to-know info on Map spam and PPC spend." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   20 SEOs Share Their Key Takeaways From the Google API Leaks Chima Mmeje delivers comprehensive industry expert commentary on what we've learned from the major Google leak. Scorpion Survey Highlights Growing Frustrations with Google Search Near Media discusses one org's attempt to quantify the state of dissatisfaction Google users are experiencing and whether we've reached a genuine tipping point. Moz AI: Introducing Augmented Intelligence Dr. Peter J. Meyers announces Moz's launch of two new AI-augmented features. How and Why Google Made its Own Product Worse A deeply thoughtful and thought-provoking article from Jess Peck on Google's choice to chase AI. AI 'Gold Rush' for Chatbot Training Data Could Run out of Human-Written Text as Early as 2026 Epoch AI Research Group suggests that LLMs will plateau as soon as two years from now. Reddit Unveils New Conversation Ads Reddit claims that 2 out of 3 users would purchase a product after seeing ads like these on their hot platform. The 8 Best PPC Ad Networks Find the best advertising match for your org in this helpful lineup from Search Engine Journal. Brand Loyalty Takeaways from that Time Ace Hardware was Trending When some criticized the helpful hardware folks, the public showed up in droves to explain why they shop at Ace over big boxes, revealing a customer service playbook every local business owner should read. Serious Problem with Moved Map Pin Spam Darren Shaw's video highlights the map pin relocation spam first spotted by Joy Hawkins. Google Maps Updates Fake Engagement Policy With More Detail Barry Schwartz captures before-and-after screenshots of a refresh to part of Google's Prohibited & Restricted Content guidelines.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.