HCU Takeaways + Valuable Career Advice

Pro Snippet "In addition to the latest furor and findings surrounding the HCU, we've got expert advice in this edition on defining your SEO career path, conducting profitable client meetings, and scaling a startup. Also, a fascinating update on the HouseFresh scenario, and a call-to-action to rediscover a better web."  - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The March 2024 Google Core Update and How the Transition of Google's Helpful Content System to its Core Ranking System is Supposed to Work The best round-up you'll read on this hot topic of the extreme impacts of Google's updates. Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow John Mueller says that affected sites can grow, though perhaps not quickly. What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday A deep dive with Tom Capper into apparent HCU targets. Carving a Career in SEO — How NOT to Get Taken for a Ride Be intentional in planning your career path with detailed advice from seasoned SEO, Jo Juliana Turnbull. Housefresh Has Virtually Disappeared From Google Search Results. Now What? Remember that HouseFresh article you read in February? This is what has happened since it was published. We Can Have a Different Web What if, instead of being nostalgic for the good old days of the web, we walked away from dominant sites and rediscovered unique publishers and platforms? A Marketer's Guide to Scaling a Startup to £1m MRR Provides actionable tips on how startups can leverage a marketer's expertise for scalable growth. 8 Prep Steps for Better Local Business Client Meetings Increase client retention by preparing for productive meetings both parties benefit from. Conversion Rate Optimization with Aaron Weiche One of the best videos you'll find on the web about CRO for local SMBs. Get Noticed Using An Image Next To Google Search Result In Local Mobile Search! Joy Hawkins' tutorial will help you stand out in the mobile search via a bold image.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Blocking AI Bots + The Content Sameness Glut

Pro Snippet "Earlier this month, Wil Reynolds wrote an important article, The Sea of Sameness Problem in Content Marketing & SEO, and this week, we've got some excellent discussion of its implications. In other news, if your org isn't sure whether or not to block AI bots, Dr. Peter J. Meyers explains what Moz is doing, and don't miss Joy Hawkins' actionable post on how her agency won back a valued client."  - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   If Your Content is Only as Good as ChatGPT You Will Fail A vital discussion from NearMedia of entrenched SERPs and having to think outside the SEO box, based on research by Glen Allsopp and Wil Reynolds. Ranch-Style SEO: Why SEO is Becoming All About Content Strategy Meanwhile, tune into Chima Mmeje's insightful interview of Bernard Huang on why content that really helps people should be the basis of your content strategy. Who Should Block AI Bots? To block or not to block AI bots? That is the question Tom Capper treats with the thoroughness your org should be bringing to it. HARO Founder Launches HERO HARO's original founder, Peter Shankman, responds to shutdown of the service by launching HERO: Help Every Reporter Out. Why the Shift from 'Conversions' to 'Key Events' in GA4 is a Game-Changer While Google's rebranding of this GA4 component doesn't require you to change what you're doing, this piece will prepare you to report on Key Events to clients. Google Testing Product Grid Thumbs Brodie Clark has spotted a new level of personalization in Google's increasingly-prevalent product grids. Google Tests Discussion and Forums Questions with Answers Box Focus on forums increases in Google's results with this new test. Regaining Trust: Lessons Learned From Losing a Local SEO Client Joy Hawkins shares three things that lost a valued client and how her agency won them back. Local Memo: Rank Isn't the Primary Decision Factor for Consumers in Many Industries A great local roundup from Damian Rollison and pay particular attention to the note on UGC video uploads to GBPs. Category Confusion Colan Nielsen clarifies that while GBP category "dilution" isn't a concern, choosing the wrong categories can definitely confuse Google and your rankings.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.