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Evaluating Threats to SEO + AI/ROI Risks

Not rendering correctly? View this email as a web page here. Pro Snippet "2023 is off to a challenging start, with an estimated 10,000 tech workers losing jobs at major brands and a growing narrative of AI potentially threatening both our livelihoods and Search, itself. By keeping apprised of the changes, you'll be doing all you can to carve out new niches for your talent in an altering landscape. Whether you view AI as friend or foe, what you learn will serve you well." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The State of Technical SEO Report 2023 500+ SEOs and 23 expert contributors to the Women in Tech SEO community share excellent insights in this report. After Google: Should SEOs Jump Ship? Tom Capper evaluates potential threats to Google and SEO in this thoughtful column. CNET Pauses Publishing AI-Written Stories After Disclosure Controversy Significant issues surrounding transparency and simple accuracy are already apparent in AI and in this cautionary tale. How Will AI-Generated Content Impact the ROI of SEO & Content? Meanwhile, Wil Reynolds considers the short- and long-term risks of AI on SEO and ROI. Ryan Reynolds Offers A Glimpse Into AI-powered Marketing Regardless of controversy, marketers are already using ChatGPT to write ad scripts, as in this experiment featuring Mint Mobile. Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday As link building changes, Paddy Moogan encourages a move from abstract, shiny campaigns to more relevant and aligned content. How to Decide Which Keywords are Worth Tracking for Your Site STAT offers six intelligent steps to better keyword research. The Ultimate Guide for Taking Full Control of Your Google Business Profile and NMX Miriam Ellis takes a really deep dive into 40+ common features of Google Business Profiles and the New Merchant Experience. New Apple Business Connect Features & Implications Near Media takes us through the many intriguing features of Apple's new SMB local interface. Does the Number of Google Reviews Impact Ranking? [Case Study] Good confirmation from Sterling Sky that review count does impact rankings, but beware of diminishing returns.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

✨ ChatGPT Galore + 2023 Local SEO Success ✨

Not rendering correctly? View this email as a web page here. Pro Snippet "Resolve to remain curious in 2023, and to read the Moz Top 10 for tips on market-disrupting ChatGPT, cool link building tactics, the potential return of blogging, local SEO success, and more!" - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities SEOs are in a busy exploratory phase with ChatGPT right now and Aleyda Solis' post is one of the best for sharing early findings. 5 Ways to Get More with Less Through Link Building — Whiteboard Friday Great tips from Paddy Moogan for helping link building efforts go further. Microsoft to Challenge Google by Integrating ChatGPT with Bing Search What if Bing were to become the "answer engine"? Plans afoot, but implementation could prove a rocky road. Google's Management has Reportedly Issued a 'Code Red' Amid the Rising Popularity of the ChatGPT AI Will Google respond to ChatGPT by releasing its own version for public use? They may have to do something to keep current. Stanford's Elimination of Harmful Language Initiative Devs, SEOs, and writers will find this .pdf from Stanford's IT department useful in avoiding words that cause pain in the workplace. Barry Schwartz Talks All Things Google - UI, Algorithms, and AI Spam Time will be well spent by SEOs listening to the Near Media team interview Barry Schwartz on AI, updates, search quality, and more. Bring Back Personal Blogging Heads up content marketers: Social Media has some deeply concerning components, and amid controversy, some authors are calling for the return of blogging. 2023 Local SEO Success: Human Power in a Year of Change Top local SEOs including Mike Blumenthal, Amanda Jordan, Ben Fisher, and more offer tips for the new year in Miriam Ellis' annual predictions column. Arbitrage in Google's Local Services Ads: What You Need to Know Ben Fisher intros us to an entirely different area of serious Google spam. What is the Effect of Leaving Photos with Google Reviews? Witness the powerful effect of photos on Google review order in this great test from Joy Hawkins.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.