American Consumers Are A Nightmare, Black Algae T-Shirts and the Neuroscience of Eating | Non-Obvious Insights #281

Dear Rim,

I have been on the road traveling for live events this week for the first time in more than a year, and people are excited to be together. There are name tags for people who are vaccinated and willing to shake hands, and for those who aren't. Tables are farther apart, but the energy of a live audience is still a beautiful thing to experience again. In stories this week, you will read about time crystals, black algae t-shirts, why Olympic competitors often cheer for one another, and the neuroscience of eating. Enjoy the stories!

American Consumers Suck. The Pandemic Has Made Them Worse.

"For generations, American shoppers have been trained to be nightmares. The pandemic has shown just how desperately the consumer class clings to the feeling of being served. The experience of buying a new television or a double cheeseburger in a store has gotten worse in your lifetime."

Those stories you hear about flight attendants getting punched, or people fighting over products in stories, or workers quitting en masse after terrible working conditions are not isolated moments. They may be signs of a toxic culture in retail that shows little signs of getting better. There are many reasons for this problem, according to an article in The Atlantic this week, including cost-cutting from businesses and the rise of people working in service-based roles out of necessity as other sectors offer less opportunities. 

"The notion that at the restaurant, you're better than the waiters, it becomes part of the restaurant experience," and also part of how some patrons understand their place in the world.

The effect of having so much of our identities tied up in how we spend our money is that for many people it offers a sense of superiority and permission to behave badly or demand things that they haven't paid for. This affects everyone involved in a negative way. And sadly, this reality doesn't seem to be changing anytime soon. 

Icelandic Hotel Accepts Northern Lights Photos As Room Payment

Southern Iceland is one of the best places in the world to see the Northern Lights and now the Hotel Rangá is seeking a "light catcher" photographer to capture the moment in exchange for a month's free stay and flights to and from Iceland. Paying influencers through barter is not a new idea, particularly in travel and tourism, but this more than just offering a nice dinner or taking photos of a room. This campaign feels more like inviting a resident artist to stay and create art to be repurposed on behalf of a brand. I'm not sure if that's really a fair trade, but it certainly is an interesting new marketing model to consider. 

Why Olympic Rivals Cheer One Another Instead of Hating

Ok, I know that the idea of an Olympic athlete helping a struggling competitor cross the finish line is the most iconic of Olympic cliches. And yes, I do still love those stories when they happen. But this week there were some interesting articles exploring how the spirit of humanity is emerging once again at these Games and why athletes who seem like they should hate one another are actually cheering the loudest for each other in otherwise empty venues at Tokyo 2020. Each one points to the idea that the old rivalries fueled by the Cold War or invented by the media just don't reflect the reality that many athletes often train together with rivals and see one another at events throughout the years leading up to the Olympics.

In other words, they are already friends before the Games ever start. So the next time you're watching one of those overblown TV segments about an epic showdown between two athletes, consider this: they may be rivals in real life, but they may just as likely be sharing a drink together after the competition is over. The world could definitely use a bit more of that. 

The Neuroscience of Eating Is About To Become Big Business

What if the act of telling someone the food they are eating is high calorie and unhealthy is actually better than telling them its a diet food? Could the act of getting bariatric surgery itself be a tipping point to getting an obese person to behave more like a lean person when it comes to decisions about food? These are just a few of the counterintuitive ideas for getting people to make healthier eating choices that scientists are reviewing. As this article from INSEAD explores, the neuroscience of why we choose to eat the things we do is getting more detailed, predictive and useful. As scientists uncover how our brain makes eating decisions, it's likely that their insights they unearth now could transform human health in the future. 

It's Time For a T-Shirt Made From Black Algae That Eats Carbon Dioxide

Instead of contributing to global pollution and landfills, there is a way that our clothing can be manufactured in a more environmentally-conscious way and it may start with using a black dye derived from a black algae that thrives on Carbon Dioxide. Alongside the suggestion to paint the world's roofs white, this seems like the sort of innovation that should be a no-brainer to get behind. I'm already on the wait list for my black algae t-shirt.

Even More Non-Obvious Stories ... 

Every week I always curate more stories than I'm able to explore in detail. In case you're looking for some more reading this week, here are a few other stories that captured my attention ...
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The Morning: Andrew Cuomo’s political future

Allies of the governor are calling on him to resign.

Good morning. Allies of Andrew Cuomo are calling on him to resign. Here's why he might stay in office — and what happens next.

Gov. Andrew Cuomo in New York in May.Spencer Platt/Getty Images

Andrew Cuomo's political future

The pressure on Gov. Andrew Cuomo to resign is building.

President Biden, Speaker Nancy Pelosi and every member of New York's Democratic congressional delegation have said the governor should step down, after an investigation by the state attorney general concluded that Cuomo had sexually harassed almost a dozen women.

Three prosecutors, in Manhattan, Nassau County and Westchester County, also announced that they had opened separate criminal investigations into his conduct.

Jay Jacobs, the head of the state Democratic Party — and once one of Cuomo's closest allies — said yesterday that Cuomo's removal from office was "inevitable." And a poll from Marist College found that 59 percent of New Yorkers think Cuomo should resign or be impeached.

But Cuomo, who denies that his conduct was inappropriate, has resisted the calls to leave office.

The power of partisanship

Early in the pandemic, Cuomo's public appearances turned him into one of the Democratic Party's most celebrated national figures. His approval ratings fell this year following the revelation that his administration had undercounted nursing home Covid deaths and after the harassment allegations that led to the attorney general's investigation. But more New Yorkers still thought Cuomo should keep his job than resign, polls showed.

Yesterday's Marist poll suggests that may be changing. Cuomo has never been more vulnerable in his decades in public office, said our colleague Katie Glueck, who covers New York politics. But he may also have reasons to think he can hold on, given the unpredictable nature of the moment.

"It is too early to gauge how the report is resonating with the public, and Cuomo is plainly betting that the good will he generated during the early days of the pandemic will help him survive now," Katie said.

Some Democrats accused of misconduct in the #MeToo era have resigned under pressure from other members of their party. They include Al Franken, the former Minnesota senator, and Eric Schneiderman, New York's former attorney general.

In Cuomo's case, sustained opposition from top Democrats could erode his support even further. "The partisan cues from President Biden on down are that Cuomo should step aside," Katie said.

But partisanship also colors how voters view scandals, sometimes helping politicians keep supporters in their corner. Gov. Ralph Northam of Virginia in 2019 bucked fellow elected Democrats' calls for him to resign after a blackface scandal, and his approval ratings in the state have since rebounded.

And if Cuomo does choose to stay in office and seek re-election to a fourth term next year, it could fall to voters — and any potential Democratic primary challengers — to decide whether his governorship should end.

Protestors outside Cuomo's Manhattan office yesterday.Desiree Rios for The New York Times

The impeachment investigation

The decision to serve out the rest of his term may not be up to Cuomo. The State Assembly, which Democrats control, said this week that it would speed up a wide-ranging impeachment investigation into the harassment allegations and the nursing home deaths.

The investigation began in March, after multiple women publicly accused Cuomo. Some elected Democrats said they could no longer back him, but he retained enough support that the Assembly seemed unlikely to vote on impeachment anytime soon.

"The Assembly's decision to open a broad investigation, instead of moving to immediately impeach him, basically bought Cuomo some time to hold on to power," Luis Ferré-Sadurní, who covers Albany for The Times, told us.

After the release of the attorney general's findings this week, though, many lawmakers and others who stood by Cuomo in March retracted their support. The Assembly's decision to speed up its investigation could lead to impeachment articles as soon as September.

"Cuomo has virtually no vocal allies these days. His inner circle has shrunk considerably. Top labor leaders have abandoned him," Katie told us. "After years of dominating New York politics, he finds himself almost totally alone."

Impeachment in New York is similar to the process for impeaching U.S. presidents. The Assembly votes on impeachment with a simple majority, and the Senate holds a trial and votes on removal, with a two-thirds majority threshold.

There are some differences, though: If Cuomo were impeached, he would have to give up the powers of his office during the trial. The Senate vote would also include the seven judges on the state's highest court.

If Cuomo does leave office, Lt. Gov. Kathy Hochul, a Democrat, would replace him — becoming New York's first female governor. "The attorney general's investigation has documented repulsive and unlawful behavior," Hochul said on Tuesday. "No one is above the law."

For more on Cuomo's future, listen to today's episode of "The Daily."

THE LATEST NEWS

The Virus
Tokyo Olympics
The U.S. women's soccer team beat Australia, in what might have been the last major game for some of the its biggest stars.Doug Mills/The New York Times
Climate
A resident in Kings Bay, Ga., surveying damage after Tropical Storm Elsa last month.Mass Communication 3Rd Class Aaron Xavier Saldana/U.S. Navy, via Associated Press
Other Big Stories
Opinions

Having a child with cancer shouldn't crush families financially, Andrew Kaczynski writes.

Alexandra DeSanctis, Samuel Moyn and other writers and legal scholars share their ideas for amending the U.S. Constitution.

MORNING READS

It's easy to imagine something lurking in the bush when night falls in the mountains of the Wonnangatta Valley.Asanka Brendon Ratnayake

Without a sound: The hikers vanished. These mountains contain answers to the mysteries.

Political awakening: In Taiwan, young people look at Hong Kong and wonder: Are we next?

Knickknacks: Tchotchkes are having a moment — on Instagram, at least.

Advice from Wirecutter: Consider getting rechargeable batteries.

Lives Lived: Almost half a century ago, Gilbert V. Levin conducted an experiment to determine whether there might be life in the soil of Mars — a possibility that scientists are now considering. He died at 97.

ARTS AND IDEAS

At soccer and table tennis, there was always a better seat available.Alexandra Garcia/The New York Times

The empty Olympics

One of the first things you'll notice at the Tokyo Games: empty stadiums.

The organizers barred spectators from all venues in Tokyo to prevent Covid outbreaks. "For athletes who once envisioned themselves performing for hordes of buzzing fans, the hushed vibe has been a bummer," Andrew Keh wrote in The Times.

Grunts echo through vacant arenas; the hum of cicadas provides a soundtrack for outdoor competitions. At one boxing match, Keh notes, the sounds of punches were accompanied by a noisy hallway door. "The atmosphere ain't really here," Britain's Caroline Dubois, one of the boxers, said afterward.

But not everyone misses the roar of the crowd. For some lower-profile Olympics sports — like taekwondo and air rifle — empty seats are the norm, as Joshua Robinson and Andrew Beaton write in The Wall Street Journal. "If there were a full stadium," the Japanese archer Takaharu Furukawa said, "I would be more nervous and make a mistake." — Tom Wright-Piersanti, Morning editor

PLAY, WATCH, EAT

What to Cook
David Malosh for The New York Times

These summer veggies in spiced yogurt sauce are reminiscent of korma.

What to Listen to
What to Read

The "Saturday Night Live" star Cecily Strong shares a life touched by grief in her memoir.

What to Watch

A project by Lisa Loeb and a new production of "South Pacific": Here's the best theater to stream from the Edinburgh Festival Fringe.

Now Time to Play

The pangram from yesterday's Spelling Bee was likelihood. Here is today's puzzle — or you can play online.

Here's today's Mini Crossword, and a clue: Cooking vessels (four letters).

If you're in the mood to play more, find all our games here.

Thanks for spending part of your morning with The Times. See you tomorrow.

P.S. The Times has eight million digital and print subscriptions. Thank you, readers.

"Sway" features Doug Parker of American Airlines.

Claire Moses and Sanam Yar contributed to The Morning. You can reach the team at themorning@nytimes.com.

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