Cannibalization, Crawl Depth, and Content

Pro Snippet "Our picks this week range from the most conceptual to the most tactical levels of SEO. We're particularly interested here at Moz in the brand/SEO dynamic, which is why we developed a metric precisely with this kind of use case in mind. Perhaps one could challenge Mordy's point by applying Purna's - how, as SEOs, would we take Brand Authority as a goal, and work backwards to our content?" - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Keyword Cannibalization: What it is and How to Fix it Keyword cannibalization is a huge problem for all but the smallest sites. Success Olagboye has dos, don'ts, and tactical tips to suit every need in this post for Moz's very own blog. Does Brand Support SEO or Does SEO Support Brand? Before you quip in with the obvious "why not both?", please read this nuanced and thorough take from Mordy - he makes a good argument! Ziff Davis's Study Reveals That LLMs Favor High DA Websites Links might be even less dead than you thought! But seriously - this study makes an important point about LLM's reliance on authoritative content, and the one-sided relationship that currently exists. How to Audit Crawl Depth & Improve Crawl Efficiency This is a great in-depth guide to a very specific but very important concept in technical SEO, that none of us can escape. How To Free Your Writing Voice: Learn How To Write Natural, Helpful Content At the opposite end of the spectrum, something equally important but far less measurable - how to find style and personality in your content. Create High-Impact Content Using Backward Design — Whiteboard Friday Backwards design for content is when we start with the business outcome, and work backwards to the content. Sounds a bit... backwards? But Purna is here to explain the art of reversing into your goals. How Conceptual Models Can Help You (Easily) Create Better Content Intent-based keyword research not advanced enough for you? Why not take it one step further and look at Google's own search query classification. How Shady Companies Remove Bad Reviews from Google (and Why You Shouldn't Do It) Joy Hawkins exposes how some businesses are abusing DMCA takedown requests to remove bad PR... only to surface, obviously, more bad PR. Ask Maps Is Google Q&A's AI Replacement: Here's What It Means For Marketers This is a thorough exploration of a new feature that advances both zero-click search and the onslaught of AI features that test the line between efficiency and enshittification. Google Launches AI Phone Assistant To Call Businesses For You On which note - the AI can actually go one step further and call a business for you. Businesses, for now, can choose to opt out of this.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

LLM integration & should you care about AIOs?

Pro Snippet "We have a packed Moz Top 10 installment this week on a wide range of topics, from practical tips for migrations gone wrong to AIO & LLM strategy, to mental health in digital marketing." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday AI Overviews and the future of the SERP as we know it remain top of mind for many SEOs going into 2025, but they affect some SERPs and verticals far more than others. This Whiteboard Friday has the data at a glance, to find how concerned you need to be. Stress and Stressability Working on Emotional Regulation SEO can be a stressful industry - what with its nebulous timelines, uncertain results, and whole businesses riding on one unstable channel. Learn how to set boundaries and keep an eye on your own mental wellbeing with this post from Jamar Ramos. How to Integrate LLMs into Your SEO Workflow Aleyda shares her tips for utilising LLMs and avoiding their biggest pitfalls. How Publishers Should Use the SEO Web Almanac The SEO Web Almanac is an underused data resource with interesting data on the health of the web as a whole, documenting a litany of common gotchas. How to Find All Existing and Archived URLs on a Website Ever been brought in to clean up a migration that already went wrong? Tale as old as time - and this article speaks to one of the biggest technical problems in that exercise in SEO forensics. Building Brand Awareness With a Search-First Approach We like to talk here at Moz about how important brand authority is for SEO, but we probably don't talk enough about how important SEO is for brand authority. Fortunately, this article has us covered. Finding Striking Distance Keywords — Whiteboard Friday Keyword research, however thorough, often lacks one thing: An idea of what is quickly achievable. Jo and her baseball bat have a workflow for just that problem. How to Respond to Google Reviews Responding to reviews is important, but can be very tricky to get right. This article covers some important tips. Local SEO For Service Area Businesses: Targeting Your Coverage Service area businesses - like tradespeople or cleaning services - have some less obvious intracies in local SEO compared to shops, restaurants, and other "brick and mortar" businesses. Jeff explains the best practices here. Does CTR Manipulation Work Long-Term? Now that we've all agreed user signals are a ranking factor, should you try to manipulate them? Well, no, but would it work if you did? (Also no.)       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.