Google is a monopolist + AI not so disruptive

Pro Snippet "Google is a monopolist. That's the ruling of U.S. District Judge Amit Mehta, and the biggest piece of SEO news since our last newsletter. Dr. Pete weighs in on the Moz blog, and I discuss with Mike King on the Clearscope Webinar Series in some of this issue's top picks. Elsewhere, AI is not the panacea we thought, either for marketing copy, or web search market share." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   How Will Google's Antitrust Ruling Affect You? What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry. AI In Marketing Copy: A Surprising Sales Killer, Study Finds Could mentioning AI in product marketing copy impact consumer trust? A new WSU-led study was performed to find out and the results may surprise you. How to Easily Find Backlink Opportunities With Moz — Next Level Learn how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors with the Link Intersect tool to maximize the efficiency of your link prospecting workflow. New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google Rand digs into new data around the competition between AI and search. He also discusses his thoughts on how this should impact your marketing strategy. What's Going on in SEO with Mike King of iPullRank and Tom Capper of Moz Tom Capper and Mike King join Bernard Huang to answer all your burning questions about the SEO industry today. Site Migrations for Publishers: Best Practices and Pitfalls Site migrations can feel like navigating a digital minefield, especially for publishers, but fear not! This guide breaks down the process into four key types: redesign, restructure, re-platforming, and relocation—each with its own challenges and secrets to success. Sitebulb JavaScript SEO Report 2024 In a world where websites are more complex and reliant on JavaScript, SEOs have to adapt. With insights from experts and unique data, Sitebulb's JavaScript SEO Report showcases the industry's current state and hints at the future direction needed for effective optimization. The Easiest (Advanced) Way To Claim A Service Area Business Listing On Google Joy walks us through a workaround for claiming service area businesses on Google that are already showing as "claimed." Case Study: Vega Wins New Business With Data-driven SEO Recommendations Learn how this digital marketing agency leverages granular local SERP data to pitch new clients with precise recommendations. New Google Business Profile AI Tool Creates a Menu from an Image Google's new AI-powered feature lets you magically transform a photo of your menu into a detailed digital version for your Google Business Profile. Save a few quirks, it's quick, it's easy, and it even recognizes headers and prices.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Race for Gold: Winning SEO Strategies & MozCon Highlights 🏅

Pro Snippet "As athletes from across the world convene in Paris to compete for gold, SEOs continue to race for the podium in the SERPs. This week we navigate industry changes with authenticity to leveraging hyper-local SERP data, our content is packed with winning strategies. Don't miss out on Garrett Sussman's MozCon 2024 talk, 'SEO Mind Games: Decode Searcher Bias for Content Success,' and other SEO gems." - Jo Cameron Head of Content at Moz What We're Reading:   How to Conduct an SEO Content Audit for Your Website: Step-by-step Guide Minnie walks through how to conduct an SEO content audit from start to finish, including what to do with the data once your audit is complete. Digging into the Video Content Modules of Google's API Leak Emina provides actionable tips on how to adjust your video SEO strategy with learnings from the Google API leaks, using timestamps and other cues in your video content. SEO A/B Testing: What It Is—and How to Do It Celeste concisely outlines what A/B testing is, what it looks like in SEO, and provides great examples of how you can get started with this process yourself. Monitoring and Troubleshooting Serverless Applications Ila outlines the benefits of serverless architectures and recommends monitoring tools to help you get started troubleshooting issues. The best practices outlined in this piece will help set you up for success. Actionable AI — Whiteboard Friday Britney teaches you how to get started using AI in your workflows, when to use AI, and when not to, so you can use AI correctly, thoughtfully, and efficiently. AI Bots — Who is Blocking and Why? Who is blocking AI bots? Tom Capper digs into the robots.txt of major sites to reveal who is blocking which AI bots. The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!) Enjoy free access to MozCon 2023 videos. Plus, watch Garrett Sussman's incredible 2024 talk "SEO Mind Games: Decode Searcher Bias for Content Success" What I Learned About Search From Listening to 2 Musicians Miriam teases out parallels between the music industry and search marketing, offering a fresh perspective on navigating industry changes with authenticity and prioritizing human connection. Passion Digital Wrangles Technical SEO Issues for International Clients See how the smart folks at Passion Digital leverage granular, hyper-local SERP data to triumph over complex technical SEO challenges. 1 SEO Tip To Fix Appointment Links On Google Business Profiles (GBP) If you're not seeing an option to update your appointment link in Google My Business, Colan has a tip to help.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.