The impact of AIOs and what to do about it

Pro Snippet   As often happens, there is an unintended theme and narrative to some of the picks in this newsletter - in this case, research shows AIOs are less problematic further down the funnel and for branded terms, and we also we have a Whiteboard Friday on how to capitalize on that, a post on how to maximize brand in search, and a post on how we're measuring that. - Tom Capper, Senior Search Scientist, Moz What We're Reading: Google AI Overviews: New CTR Study Reveals How to Navigate Negative SERP Impact Different sites can have very different experiences of AIOs - for some sites they're lethal, in other cases barely worth worrying about, or so it seems. This study helps to explain why. Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday ...All of which just goes to make your bottom of funnel pages more important. With that very perspective in mind, Liraz has this thorough guide to making your SAAS landing pages the best they can be. Moz's Brand Authority: Multi-Market, More Features, More Data! We released Brand Authority nearly 2 years ago with a prescient eye on the direction of Google and search more broadly. Since then we've been quietly working away, and Pete is here to explain what we've done. How to Audit and Optimize Your Brand in Search   Relatedly - how does Brand in SEO actually work? What can you do to make sure search engines notice your brand? SEO Requires "Search Market Fit"   This is a different and interesting framing for some classic keyword research dilemmas. How to Be an Effective SEO Mentor — Whiteboard Friday   Mentorship can be as impactful in SEO as in any other career - if not moreso. Miracle has ample experience of both, and is happy to share it in this Whiteboard Friday. Why Are Companies Lining up to Buy Chrome?   If Google is indeed forced one day to sell of Chrome, that would be a massive blow to how their modern search engine works. The next question, though, is who would come next - and with what motive? What Is Vector Embedding for SEO: Insights From Mike King   While a vector based understanding of text and content has been a hot topic in SEO for some time, it's rapidly becoming more actionable and applicable in your tactical work. Mike has been at the forefront of this, and this post is a good summary of his thoughts. TikTok Takes on Google Maps by Surfacing Reviews in the Comments Tab   What if decidedly old-school local networking was still the best way to win in local SEO? Jeff seems to think so, and he may have a point. Verification Must-Knows: Exclusive Interview with Google's Verification PM (YouTube)   Google's Verification Product Manager talks about what she and Google are looking for in Google Business Profile verifications. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences

Optimizing for AIO, SEO, GEO, and beyond 🚀

Pro Snippet   We've got some fine tuned technical minutiae for AI Overviews and Google Search Console reports, some top level strategy on optimizing for AI vs. SEO vs. not even websites, and last but not least, deep dives on product SERPs, execution, and local partnerships. - Tom Capper, Senior Search Scientist, Moz What We're Reading: Optimizing for AI Overviews — Whiteboard Friday We're all worried about being pushed below the fold by AIOs, but what if we could use them to leapfrog above the fold? Garrett explores some of the nuances and simple tricks to SEO for AIOs. SEO VS GEO: Optimizing for Traditional vs AI Search This is a typically thorough and well visualized breakdown from Aleyda. One way to summarize it would be that the tactics are similar, but the strategies may be different - but, see for yourself! How to Close the Gap Between SEO Recommendation and Execution "The gap between SEO recommendations and execution is the silent killer of otherwise successful campaigns." - Alexandre shares his formula for avoiding exactly this outcome. Google and the 130-Day Rule: Indexation Strategy for Already Indexed Pages   Alexis has made a fascinating discovery about the infamous "Crawled - currently not indexed" GSC message. How To Find A Competitor's Keywords — Next Level   Competitor analysis is one of the most open ended areas of SEO, but you can go so much further than a simple gap analysis. Hocus Pocus Shift Your Focus. When Will SEO's Start Thinking Beyond the Website?   If websites are increasingly marginalised in search, does that mean that SEOs need to be too? Not necessarily, argues Chantal - there is another path. How to Repurpose Your Content With AI — Whiteboard Friday   Many sites (not least Moz's very own!) build up huge amounts of content over the years, which can be a problem. But what if we had a tool to sift through all that bulk, and find the golden opportunities? How to Rank Product Pages in Google's New Product SERPs   Particularly in the US, there are many queries now where Google is behaving less and less like a search engine, and more and more like a marketplace. But, how can you win at this new game? Using Local Business Partnerships And Collaborations To Build Authority And Visibility   What if decidedly old-school local networking was still the best way to win in local SEO? Jeff seems to think so, and he may have a point. Google Business Profiles Performance Messaging Clicks Report   What's that smashing through the tombstone? It's the messaging clicks metric, dead since 2020, now necromantically re-enabled in the GBP performance report. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences