Strengthen your brand and prove your worth

Pro Snippet "We're leading this top 10 roundup with a continued focus on the importance of brand. Further down, there's an unofficial theme to many of our other picks: the importance of ROI. Whether that be proving ROI, forecasting it, or just using it to prioritise your keyword research." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   How to Strengthen Your Brand's Authority — Whiteboard Friday Brand has always been important in SEO, but that importance only seems to be exponentially increasing in recent years. But what does strengthening your brand look like? SEO Forecasting for Agencies: Close Deals and Get Buy-in SEO forecasts are a famously tricky business, and there's almost no limit to how deep you can go on this topic. However, more than just numbers, Maeva emphasises the importance of trust and accountability in producing believable forecasts. Your Fast Track to Mastering Keyword Gap Analysis Moz has a new product, and we're excited to share it with you - Keyword Gap 2.0. Focused on traffic lift and customizable visualizations, Pete has the low-down on how to get started. Building SEO-First Website Architecture: A Technical Implementation Guide Site architecture is an incredibly impactful area of SEO strategy on all but the smallest sites, and happens also to be vital to a good user experience. Alyssa balances both concerns in this guide. How to Decide Between One Domain or Many for SEO — Whiteboard Friday This controversial SEO topic is more nuanced than it first appears. A few years ago, very topically focused domains were all the rage. Now, it's consolidated monoliths dominating the SERPs. But what's right for you? How to Get ROAS For Ecommerce SEO Using Google Analytics ROAS is a PPC metric, right? Don't worry, you've not gotten lost - it's only fair to measure SEO the same way we would other channels. How to Find Profitable Keywords For Your Niche What could be more tactical than keyword research - but as always, even the most basic task needs careful inspection. Not all traffic is created equal. Your Local SEO Career Kit: How to Develop Expertise, Decide Where to Work, and Develop Your Professional Profile This is a characteristically extensive and even-handed overview from Miriam of career options in local SEO, and how to develop them. Google's New 'Ask For Me' Reviewed: Is This Bad For Local Businesses? Sometimes efficiency only works one way, and predictably enough, Google passing on more call volume to businesses may well not work out as intended. Google Search AI Organized Local Events AI-Organized SERPs have so far been almost exclusively limited to recipes, but that may be changing.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Cannibalization, Crawl Depth, and Content

Pro Snippet "Our picks this week range from the most conceptual to the most tactical levels of SEO. We're particularly interested here at Moz in the brand/SEO dynamic, which is why we developed a metric precisely with this kind of use case in mind. Perhaps one could challenge Mordy's point by applying Purna's - how, as SEOs, would we take Brand Authority as a goal, and work backwards to our content?" - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Keyword Cannibalization: What it is and How to Fix it Keyword cannibalization is a huge problem for all but the smallest sites. Success Olagboye has dos, don'ts, and tactical tips to suit every need in this post for Moz's very own blog. Does Brand Support SEO or Does SEO Support Brand? Before you quip in with the obvious "why not both?", please read this nuanced and thorough take from Mordy - he makes a good argument! Ziff Davis's Study Reveals That LLMs Favor High DA Websites Links might be even less dead than you thought! But seriously - this study makes an important point about LLM's reliance on authoritative content, and the one-sided relationship that currently exists. How to Audit Crawl Depth & Improve Crawl Efficiency This is a great in-depth guide to a very specific but very important concept in technical SEO, that none of us can escape. How To Free Your Writing Voice: Learn How To Write Natural, Helpful Content At the opposite end of the spectrum, something equally important but far less measurable - how to find style and personality in your content. Create High-Impact Content Using Backward Design — Whiteboard Friday Backwards design for content is when we start with the business outcome, and work backwards to the content. Sounds a bit... backwards? But Purna is here to explain the art of reversing into your goals. How Conceptual Models Can Help You (Easily) Create Better Content Intent-based keyword research not advanced enough for you? Why not take it one step further and look at Google's own search query classification. How Shady Companies Remove Bad Reviews from Google (and Why You Shouldn't Do It) Joy Hawkins exposes how some businesses are abusing DMCA takedown requests to remove bad PR... only to surface, obviously, more bad PR. Ask Maps Is Google Q&A's AI Replacement: Here's What It Means For Marketers This is a thorough exploration of a new feature that advances both zero-click search and the onslaught of AI features that test the line between efficiency and enshittification. Google Launches AI Phone Assistant To Call Businesses For You On which note - the AI can actually go one step further and call a business for you. Businesses, for now, can choose to opt out of this.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.