LLM integration & should you care about AIOs?

Pro Snippet "We have a packed Moz Top 10 installment this week on a wide range of topics, from practical tips for migrations gone wrong to AIO & LLM strategy, to mental health in digital marketing." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday AI Overviews and the future of the SERP as we know it remain top of mind for many SEOs going into 2025, but they affect some SERPs and verticals far more than others. This Whiteboard Friday has the data at a glance, to find how concerned you need to be. Stress and Stressability Working on Emotional Regulation SEO can be a stressful industry - what with its nebulous timelines, uncertain results, and whole businesses riding on one unstable channel. Learn how to set boundaries and keep an eye on your own mental wellbeing with this post from Jamar Ramos. How to Integrate LLMs into Your SEO Workflow Aleyda shares her tips for utilising LLMs and avoiding their biggest pitfalls. How Publishers Should Use the SEO Web Almanac The SEO Web Almanac is an underused data resource with interesting data on the health of the web as a whole, documenting a litany of common gotchas. How to Find All Existing and Archived URLs on a Website Ever been brought in to clean up a migration that already went wrong? Tale as old as time - and this article speaks to one of the biggest technical problems in that exercise in SEO forensics. Building Brand Awareness With a Search-First Approach We like to talk here at Moz about how important brand authority is for SEO, but we probably don't talk enough about how important SEO is for brand authority. Fortunately, this article has us covered. Finding Striking Distance Keywords — Whiteboard Friday Keyword research, however thorough, often lacks one thing: An idea of what is quickly achievable. Jo and her baseball bat have a workflow for just that problem. How to Respond to Google Reviews Responding to reviews is important, but can be very tricky to get right. This article covers some important tips. Local SEO For Service Area Businesses: Targeting Your Coverage Service area businesses - like tradespeople or cleaning services - have some less obvious intracies in local SEO compared to shops, restaurants, and other "brick and mortar" businesses. Jeff explains the best practices here. Does CTR Manipulation Work Long-Term? Now that we've all agreed user signals are a ranking factor, should you try to manipulate them? Well, no, but would it work if you did? (Also no.)       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

New year new core update fallout

Pro Snippet "December was an unusually busy month for algorithm updates, so we're hoping for some respite in January. (Yeah, right.) Meanwhile, our picks of the SEO crop this issue include a mix of practical advice and highlights from both the year just past and the year to come." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Understanding the December 2024 Core and Spam Updates Whilst most company offices tend to have a quiet period end of year, Google was busy, dropping multiple updates in late December. Marie has a thoughtful breakdown. The Top Moz Creators of 2024 One last hurrah for 2024 as we reveal the highest traffic posts and creators of the year. Google's JavaScript Warning & How It Relates To AI Search Google have long claimed to have a strong JavaScript rendering ability in search. That remains contested by SEOs, but Matt is right to point out that many AI crawlers are, ironically, more primitive. How to Use Chrome to View a Website as Googlebot This is an exceptionally thorough exploration of a key tool in any SEO's arsenal. Google Search Changes Are Killing Websites in an Age of AI Spam It's always interesting to see a non-industry take on what is going on in SEO, and this well researched article is no exception. 5 Reasons Your Direct Traffic Can Suddenly Drop A drop in direct traffic can be one of the most mystifying things to observe in your analytics. This post tries to help you narrow down the possible causes. What is the Percentage of Bot Traffic on the Web? Bot traffic is an unseen aspect of many parts of our industry, and Chris has some interesting data and ideas to share. Are Kiosks Allowed to Have Google Business Profiles? This is a very common local SEO question, and the answer is not a simple "no", despite the potential for abuse. Google Search Rolls Out AI Organized Restaurant Results AI organized SERPs have been around for a while but very rare. This is a sign of Google getting more confident in this meta-feature. Google Local: Places People Are Talking About This is a new local feature that seems to leverage social engagement to highlight certain businesses.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.